How Much Does A Good Mattress Cost Uk

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How Much Does a Good Mattress Cost?

Quick Overview

Mattresses sold today range in price from $150 or less to more than $5,000, but most shoppers can find the mattress they need for under $1,000. The price-point of a mattress depends on several factors, including type, size, height, material composition, and durability.

This guide offers shopping tips for comparing mattresses based on different factors and finding the right model for you and your sleep partner at a reasonable price.

Average Mattress Prices

Mattress type impacts the price-point more than any other factor. The price range of foam mattresses, for example, varies significantly from the price ranges of latex or hybrid models. The table below features current price ranges for five common mattress types; please note that the prices listed below are for Queen-size models. Click the links in the left-hand column to read our full analyses of each mattress type.

Mattress TypeLow Price RangeMedium Price RangeHigh Price RangeAverage Price-Point (Queen)
InnerspringLess than $700$700 to $1,200More than $1,200$1,038
FoamLess than $600$600 to $1,200More than $1,200$1,044
LatexLess than $1,500$1,500 to $2,500More than $2,500$1,971
HybridLess than $1,500$1,500 to $2,200More than $2,200$2,077
AirbedLess than $1,500$1,500 to $2,500More than $2,500$2,283

Cost Factors for Different Mattress Types

Next, let’s look at some factors that influence the price of different mattress types.

Cost Factors for Innerspring Mattresses

Here are some important considerations to make when looking at innersprings:

  • The price-point of an innerspring mattress is often tied to durability and lifespan. Cheaper models tend to feature polyfoam comfort layers and bonnell coils, which typically perform for three to five years. Costlier innersprings may feature memory foam or latex in the comfort layer and more durable coils — such as offset or continuous-wire coils — in the support core.
  • Some innersprings are constructed with pocketed (or fabric-wrapped) coils; it’s important to note that mattresses featuring at least two inches of memory foam and/or latex in the comfort layer and pocketed coils in the support core are technically considered hybrids, not innersprings.
  • Gauge (or thickness) can be used to determine how durable a mattress coil is; thicker low-gauge coils are more durable than thinner high-gauge coils.
  • Many mattress manufacturers list ‘coil count’ as a measure of quality and durability — and the price may reflect this — but coil count does not necessarily reflect the lifespan of an innerspring mattress.

Cost Factors for Foam Mattresses

Foam mattresses are typically priced using the following criteria:

  • Foam density plays a role in mattress durability, and is a key factor for foam mattress pricing. Low-density foams are softer and tend to deteriorate quickly, and are most often used in relatively cheap mattress models. High-density foams are firmer and tend to last longer; they are usually used in models with more expensive price-points.
  • Another key consideration is the type of foam used. Polyfoam (even high-density polyfoam) will degrade faster than most memory foams. As a result, the cost of an all-polyfoam mattress is usually much lower than the cost of a memory foam mattress. Likewise, mattresses with specialty memory foam (such as gel or copper-infused memory foam) are more expensive than those with standard memory foam.
  • Most sleepers feel more comfortable on memory foam than polyfoam. However, price-point does not appear to be a significant factor in customer experiences with memory foam compared to performance factors like firmness and conforming/pressure-relieving abilities. For this reason, shoppers may be able to find a memory foam mattress that suits their preferences at a relatively low price.

Cost Factors for Latex Mattresses

The price of a latex mattress is often determined by the following factors:

  • Latex in mattresses is produced using one of two processes. The Dunlop process produces denser and heavier latex that is most often used in support cores. The Talalay process produces lighter and less dense latex that is typically used in comfort layers. Talalay latex tends to be more expensive than Dunlop latex, but some mattresses contain both.
  • The price of a latex mattress will also depend on whether natural or synthetic latex is used. Natural latex is extracted from rubber trees and produced without fillers using either the Dunlop or Talalay process. Synthetic latex, on the other hand, is entirely manmade, but is still processed using the Talalay or Dunlop method. The differences in firmness and feel between natural and synthetic latex are negotiable. However, sleepers are much more susceptible to allergic reactions on natural latex.
  • An important distinction for shoppers is the difference between ‘natural latex’ and ‘100% natural latex’; the latter does not contain any fillers whatsoever, while the former may not be entirely natural. In some cases, mattresses sold as ‘natural latex’ are actually made of mostly synthetic latex.

Cost Factors for Hybrid Mattresses

Cost considerations for hybrid mattresses include the following points:

  • In order to be considered a true hybrid, a mattress must have at least two inches of memory foam and/or latex in the comfort system and a pocketed coil support core. Many mattresses are sold as hybrids, even though they don’t meet this criteria. For example, some models sold as hybrids feature latex and memory foam components, but the support core is made of polyfoam, not pocketed coils.
  • Some hybrids feature a layer of microcoils in the comfort system for added conforming and pressure relief. Models with microcoil layers are usually more expensive than standard foam-and-coil hybrids. However, customer satisfaction ratings between microcoil and non-microcoil hybrids are comparable, suggesting that these components do not play a significant role in sleeper experiences.

Cost Factors for Airbed Mattresses

An airbed is defined as any mattress that features air chambers in the support core, rather than foam or coil layers. Airbeds have the highest average price among all mattress types. When pricing airbed mattresses, consider the following:

  • Most airbeds sold today feature manual or remote controls that allow users to inflate or deflate air to match their comfort preferences; many can be toggled using online apps. Remote-control airbeds — especially ones that utilize smart-app technology — are almost always more expensive than manual-control models.
  • Airbeds with memory foam, latex and/or microcoils in the comfort layer are usually priced higher than those with standard polyfoam comfort systems.
  • Airbed prices somewhat correlate to mattress height, with thicker models being the more expensive option. The number of air chambers may also play a role; traditional airbeds have one to two air chambers, but some newer models have as many as six individual chambers (and cost more on average).

Cost Factors for a Bed Base

The bed base refers to the part of a bed that supports the mattress. Here are a few of the factors to consider when you’re thinking about purchasing a bed base to hold up your mattress.

  • Box springs are generally cheaper than other kinds of bed bases, but may require an additional foundation or legs if you want storage space underneath. It’s worth noting that box springs can help to extend the lifespan of your mattress, preventing deterioration and sagging.
  • Foundations or platforms tend to be on the less expensive side. Like box springs, they can help to add value to your mattress purchase by extending its lifespan. They are generally set up to have storage space below, so there probably won’t be a need for extra purchases like with box springs.
  • There are a few factors that can make your bed base pricier. Some foundations have extra storage drawers and/or headboards, for example. These are often more expensive.
  • Adjustable beds, which can be raised at the head or foot to create different angles for sleeping, are the priciest options. Still, they can be important for certain kinds of sleepers, such as people with poor circulation, sleep apnea, or other sleep problems. If you have certain sleep conditions, the price of an adjustable bed base may be well worth it for higher-quality sleep over time.

Which Mattress Type Is Best for You?

Now that we’ve explored cost factors affecting the price of a mattress, let’s look at some distinct qualities associated with different mattress types. Customers can use metrics like these to determine which mattress is best for them based on their top priorities as shoppers and sleepers.

Mattress TypeInnerspringFoamLatexHybridAirbed
Average lifespan5 to 7 years6 to 7 years8 years or longer6 to 7 years8 years or longer
Conforming abilityPoor to FairGood to Very GoodGoodGood to Very GoodGood
SexGood to Very GoodFairFair to GoodGood to Very GoodFair
Temperature neutralityGood to Very GoodPoor to FairFair to GoodFair to GoodFair to Good
Noise potentialFairVery Good to ExcellentVery Good to ExcellentGood to Very GoodFair to Good
Odor potentialGood to Very GoodPoor to FairFair to GoodPoor to FairFair to Good
Edge supportGood to Very GoodPoor to FairPoor to FairGood to Very GoodFair to Good
AvailabilityWideWideModerateModerateVery Limited

Additional Mattress Costs

The original price-point is not the only cost associated with mattress ownership. Here are a few more costs that may arise for mattress owners:

  • Foundations:Mattress customers usually have the option of purchasing a matching foundation to go with their new mattress; most foundations are priced at $150 or higher.
  • Shipping:Many mattress manufacturers offer free delivery to customers in the continental United States; these deliveries are mostly coordinated through UPS, FedEx and other ground courier services. A few manufacturers also offer free shipping to customers in Alaska, Hawaii, and offshore U.S. territories, but most impose shipping charges of at least $100 for these locations; additional fees may also apply for customers in remote locations in the continental U.S. For companies that do not offer free mattress shipping, customers should expect to pay at least $100.
  • In-Home Assembly:A large number of mattress companies offer delivery that includes in-home mattress assembly and packaging waste removal; this is often called ‘White Glove delivery’. The standard cost of White Glove delivery is $99, but some companies charge more.
  • Old Mattress Removal:Mattress companies that offer White Glove delivery will often remove the customer’s old mattress for an additional charge (usually $50). However, most mattress companies that use ground couriers like UPS and FedEx for deliveries do not offer this service.
  • Mattress Returns:Mattress sleep trials are common; most companies allow customers to return their mattress within 30 to 90 days of their original purchase in exchange for a refund (specific lengths vary by company). However, many sleep trials include hidden ‘shipping and handling’ fees for customers that return their mattress during the sleep trial. These details are usually included in the fine print of the company’s sleep trial and return policy.
  • Mattress Exchanges:In addition to mattress returns, some companies allow customers to exchange their mattress during their sleep trial for a model of a different size and/or firmness. The same ‘shipping and handling’ fees apply. For mattress upgrades, customers will be required to pay the difference in price between the original and the replacement. Typically, one exchange is allowed per sleep trial.

Warranty Costs

A standard mattress warranty should last at least 10 years. Some span 25 years or longer. Warranty terms vary significantly between mattress manufacturers, and there are several costs associated with them.

Most mattress warranties require customers to cover shipping and handling fees associated with repairs for mattresses with defects (such as deep indentations or protruding coils). Additionally, customers should expect to pay shipping and handling fees for replacing their defective mattress with a new model.

Another important warranty consideration is whether the coverage is nonprorated or prorated; some warranties are entirely nonprorated, while others are nonprorated for a set number of years and prorated for the remainder of the warranty coverage period. Nonprorated coverage means that, with the exception of shipping and handling fees, owners do not need to pay extra costs for replacing a defective mattress. During prorated coverage periods, customers must pay extra charges for replacing their mattress; these charges are calculated by multiplying a percentage of the original mattress price (typically 5% to 10%) by the number of years of ownership.

For example, let’s say a mattress costs $1,000 and is covered under a 20-year warranty with five years of nonprorated coverage and 15 years of prorated coverage with a 5% prorated charge. If the mattress needs to be replaced during the first five years, then the owner will only be required to pay shipping and handling fees. If the mattress needs to be replaced during the tenth year, then prorated charges are calculated as 10 (years) by 5%; this means that the owner will be responsible for paying half the original price (or $500) to have the mattress replaced. During the eleventh year, this charge will increase to 55% (or $550), and so on until the 20-year period ends.

Most – but not all – 10-year warranties are entirely nonprorated. Some warranties that extend 15 to 20 years or longer are fully nonprorated, but most included prorated coverage periods. In some cases, a mattress warranty will only include two to three years of nonprorated coverage. For this reason, customers should place more emphasis on the length of the nonprorated coverage period than the overall warranty length. Furthermore, most industry experts agree that a mattress should be replaced every seven to eight years; this somewhat negates the need for warranties that extend beyond 10 years.

How to Get the Best Deal on a Mattress

When you’re looking for the best possible deal on a mattress, there are a number of factors that come into play. Here are a few tricks and tips, as well as some important factors to consider when looking for a great mattress deal.


It’s important to do your homework when you’re looking for the best deal on a mattress. Conduct market research before you buy, and you’ll end up with a higher-value purchase in the end.

Mattresses vary widely in terms of durability, firmness, prices, and overall quality. Compare customer reviews and brand prices in order to get the most value for what you pay.

Holiday sales

Date-specific deals are huge in the mattress industry. If you time your purchase correctly, you can save quite a bit on your mattress. Here are some of the most common holidays and other sales days when you might snag a mattress deal:

HolidayDateSale Description
President’s Day3rd Monday in FebruaryPresident’s Day is usually the first opportunity all year to celebrate with mattress savings. Virtually all online mattress sellers provide brand-new coupon codes for this holiday.
Memorial DayLast Monday in MayMany mattress brands offer Memorial Day promotions. Brick-and-mortar stores may have some savings, but online mattress companies will usually provide ultra-steep price cuts and special deal throughout Memorial Day weekend.
Independence DayJuly 4thAlong with fireworks and outdoor barbecues, mattress sales have become synonymous with Independence Day. Okay, maybe not quite the same, but July 4th does bring significant mattress savings every year. While many stores close on this holiday, look for sales on the 3rd or 5th.
Amazon Prime DayJuly 15thThis midsummer sales day provides endless deals for members of Amazon Prime. Even if you’re not a Prime member, though, other mattress sellers will often publish new coupon codes on their own sites to draw customers away from Amazon, so scour various sites for deals.
Labor DayFirst Monday in SeptemberLabor Day has long been a major discount day for the mattress industry. Starting on the Friday before the holiday, look for new coupon codes, steep discounts, and other promotions at online mattress retailers.
Veterans DayNovember 11thNew coupon codes and promos almost always come out on Veterans Day. This mid-November discount opportunity is an especially good time to look out for great deals before the holidays, as mattress companies try to sell as much of their inventory as possible before the approaching winter rush.
Black FridayThe day after Thanksgiving, or the fourth Friday in NovemberBlack Friday is a massive sales event for both e-commerce and brick-and-mortar retailers. Because it’s a weekend-long event, and because so many sellers are competing with one another, you can usually find a steal just after Thanksgiving with a little research and price-matching offers.
Cyber MondayMonday after Thanksgiving (may fall in late November or early December)This e-commerce sales holiday boasts a longer discount window than most other discount days, with some sales lasting the entire week or even longer. Sellers actively compete in a race to the bottom of the price barrel on this post-Thanksgiving holiday, so if you’re looking for the ultimate steal, this is a good time to find one. Be on the lookout for extra perks on Cyber Monday, too, like free bedding and shipping.
Get a friend referral

If you have a friend who recently bought a mattress or is looking to buy one, you could save money on your own mattress purchase. Some retailers offer a referral deal on your purchase when someone who purchases a mattress (or, in some cases, other furniture or household goods) refers you to the company.

Choose a brand that offers free shipping

Buying a mattress online is often cheaper than buying one in person, and most retailers offer their products on the web in today’s market. Many companies offer free shipping, which is a major perk.

If you can dodge the shipping costs, online is often the best way to go when it comes to buying a mattress. On the web, you can almost always find a great mattress deal, with no markups from third-party retailers.

Consider durability

Ultimately, one of the best ways to save money in the long-term is to get a mattress that will last you a long time. When it comes to mattress value, the price point is just one small piece of the puzzle: A mattress that you can use comfortably for many years to come is key.

Do market research on the most durable mattresses. Read customer reviews to make sure the mattress will last a long time for the price you’ll be paying.


Generally speaking, the average sleeper will be able to spend $1,000 or less for a mattress that suits their comfort and support preferences. However, mattress shoppers are urged to thoroughly research different products before making a purchase. In order to find the right mattress at the lowest available price, be sure to compare different models based on factors like type, material composition, firmness, and durability, as well as company policies regarding shipping and delivery, sleep trials, and warranty coverage.

To view and compare different mattress brands based on price, please visit our Product Comparison Page.

How Much Does Professional Mattress Cleaning Cost On Average in 2020?

Given the fact that we spend about a third of our lifespan (or 229,961 hours) sleeping in our beds, it is surprising how rarely we think about actually cleaning our mattresses.

  • Are thinking of getting your mattress professionally cleaned;
  • Are looking for a price guide;
  • Want to know how the prices are formed,

Then this article will answer your questions!

As it turns out, however, the condition of these plushy bed additions can significantly affect the quality of our sleep as more bacteria, dead skin flakes, sweat, and other contaminants build up. Past a certain point, your only option to restore the freshness of your mattress will be to hire a certified expert.

But how much does professional mattress cleaning actually cost?

We have all the information you need below. But first, let us explain what are the pricing factors of mattress cleaning, to begin with.

How your mattress cleaning price is formed

To the uninitiated, bed cleaning can seem straightforward. However, the final quote that the professionals will end up giving you is the result of many factors and considerations, namely:

  • Mattress size.The size of your mattress alone can have a big impact on your final quote. For example, you can expect to pay a much more affordable price for single and double mattress treatments than those of queen- and king-sized models.
  • Cleaning methods.Based on the materials from which your mattress is made, your certified specialist will either perform a hot water extraction cleaning or a dry cleaning.
  • Comprehensiveness.Depending on your budget, you can choose to clean just the top mattress side or opt for the more labour-intensive and expensive double-side treatment.
  • Stain type.Some stains are easier to clean than others. For instance, Fantastic Services will charge less to handle common food and beverage stains (coffee, fruit, red wine, chocolate, etc.), and a bit more to remove urine, vomit and other tougher stains.
  • Day of appointment.Some companies will bump up the cost of your service if you book a service on a short notice (same-day, next-day), for weekends, or for official holidays.
  • Extra services.Depending on your needs and for an additional cost, some professional cleaning providers can also carry out bed bug and other insect treatments, as well as treatments with either odour removal or stain protection sprays.

With Fantastic Services, you can find out what is the price for your mattress cleaning service at any time without spending a dime. Simply share as much information about your mattress as possible and pick a suitable day for an appointment to receive a free, personalised quote.

What is the average cost for professional mattress cleaning?

We offer the following mattress cleaning rates: £26 for hot water extraction (steam) cleaning, of any type of mattress (single, double, king size), including free stain protection; £36 for dry cleaning of any type of mattress. Feel free to check out the full mattress cleaning price list of all treatments that are currently being offered:

Mattress cleaning price list

SizeHot Water Extraction + Stain ProtectionDry Cleaning
PricesFantastic Club
Fantastic Club

Looking for an affordable mattress cleaning service?

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Mattress cleaning methods and how they work

Most companies, Fantastic Services included, use two highly effective techniques to remove almost any type of stain from a mattress, calledhot water extraction (HWE)anddry cleaning (using powder or foam).

The HWE mattress cleaning method (Steam cleaning)

The hot water extraction approach is great for removing stains of almost any origin, including sweat, coffee, wine, fruit, chocolate, and more. To perform a steam cleaning, the specialist will first inspect your mattress to determine the type of stain and pretreat it with a suitable detergent.

They will then use a professional machine to inject a mixture of hot water and detergents within your mattress. The liquid will then be extracted back along with all the dirt.This highly efficient method can be applied to almost any type of mattress on the market, including on:

  • Flexible polyurethane, visco-elastic, or latex foam mattresses;
  • Polyester, cotton, or wool fibre mattresses;
  • Nonwoven fibre pad mattresses and mattress toppers.

How much does it cost to steam clean your mattress?

It will cost you £26 for all sides and for any type of mattress, including stain protection.

The dry powder mattress cleaning method

The dry cleaning technique is great for refreshing your mattress, but stain-wise dry cleaning is not as effective as HWE. The technician will spread dry powder over the mattress and use a machine with attached tiny brushes to distribute it evenly over the surface. Then, using a powerful hoover, the powder is extracted along with all the grime, dust and other debris, leaving your mattress sanitised and smelling fresh.

The dry foam mattress cleaning method

The dry foam treatment is a safe and effective solution for cleaning different types of mattresses and upholsteries. First, the foam is carefully applied on the mattress. It takes about 10 minutes for the foam to harden. Then the crystalised foam is extracted using a powerful vacuum machine. It takes up to 1 hour for the mattress to dry out.

How much does it cost to have your mattress dry cleaned?

It will cost you £36 for all sides and for any type of mattress.

Some extra services and how they work

UV treatment

This method is suitable for more delicate mattresses that lack water resistance since the process does not involve the use of any liquids or chemicals. Instead, the certified technician will use a handheld machine that emits high intensity ultraviolet light.

The light will cause all dust mites, bacteria, fungal spores, mould, and other harmful organisms on your mattress to perish, leaving it allergen- and odour-free. The treatment has a 72-hour protective effect and you will be able to use your mattress immediately after the service.

Bed bug control

Sometimes, these tiny, transparent insects can be brought back home from a hotel or a garage sale item. And once inside your mattress, these pests are incredibly difficult to remove due to their excellent resistance against most products on the market.

At Fantastic Services, pest control professionals will treat all cracks and crevices of the infested bed in two separate sessions and with two different products to ensure complete bed bug extermination.

Scotchgard stain protection

Upon your request, most companies can apply a protective spray to your mattress to keep it fresh for longer. At Fantastic Services, the product we use is called Scotchgard and it will usually take your mattress about 4 to 5 hours to dry out on its own after the treatment. The best part – the stain protection we provide you with is included for free in our hot water extraction treatment.

Reasons to keep your mattress fresh

One of the key reasons you should refresh your mattress is to battle unpleasant smells that are often caused by the release of sweat and other bodily fluids, as well as by accidental food and beverage spills. In fact, these smells probably disrupted your good night’s sleep more times than you can count!

Here are even more reasons why regular bed cleaning is important:

  • A clean mattress is a dust mite-free mattress. Many studies suggest that, on average, a bed contains about 10,000 dust mites which mainly feed on your dead skin cells. Maintaining your mattress clean will keep these buggers and their feces away, preventing allergic reactions, such as eczema or asthma.
  • You prevent bacterial and mould growth. A mouldy and bacteria-ridden mattress may look good on the outside, but it will smell bad and will also be bad for your health – a problem which you can easily fix by refreshing your mattress on a regular basis.
  • You prolong the lifespan of your mattress. While you cannot stop the aging process completely, by maintaining your mattress in top condition you will give it a chance to serve you well way past its expected life span.

Frequently asked questions

While there is no “golden standard” for you to follow, you should try to squeeze in some mattress cleaning action at least once every half a year to maintain it in top-notch shape. You can also periodically rotate your mattress to delay its inevitable cleaning for just a tiny bit longer.

Sure thing! For starters, make it a habit of vacuuming your mattress at least once every week to remove fallen hair, skin flakes, and other organic debris. You should also blot any new stains as soon as they appear and treat them with a mixture of water and laundry detergent.

This will usually take anywhere between 4 to 8 hours, depending on the air flow and the temperature inside the room. If you book a treatment with Fantastic Services, your technician will significantly speed up the drying process for free by placing an air mover inside the room.

This is not really necessary since your technician will use the appropriate cleaning technique immediately after the inspection. Still, if you want to know what each cleaning code means for personal reference, here is a quick guide: “S” means solvents only; “X” means vacuum or brushing only; “W” means using water is safe; “WS” means mild detergent or dry foam only.

A mattress that is cleaned improperly can lead to a permanent and irreversible damage of the fibres. That’s why it’s best if you resort to a professional cleaning service. Trusting a specialist to treat your mattress will save you money in the long term and will get you better results than if you use any store-bought cleaning product or homemade remedy out there.

Remember that you can always contact us for free mattress steam cleaning and dry mattress cleaning cost estimates, as well as for personalised advice on which of the two services to book.

Get your mattress sanitised.

Book an experienced mattress cleaning technician today!

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  • The price of mattress cleaning depends on multiple factors, such as size, material, method, etc.
  • The most commonly used methods are hot water extraction and dry cleaning.
  • Hot water extraction can be performed on almost any type of mattress.
  • Most companies offer stain protection as well.
  • Cleaning your mattress helps protect you from dust mites and bacteria, and prolongs its life.
  • You should try to clean your mattress at least twice a year.

Now you know how much it costs you to have your mattress deep cleaned. If you have any questions or want to share a story, please use our comment section and let us know!

    Last update: April 9, 2020

Fantastic Servicesis your one-stop shop for 25+ professional home cleaning and maintenance services, provided within the UK. Using high-grade equipment that is inaccessible to everyday households, the dedicated service specialists will gladly go the extra mile to turn your home or office into something truly special.

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How Much Does AdWords Cost?

Written by Samuel Banks

The UK average cost-per-click of Google AdWords (now called Google Ads), on the Search Network, is between £0.66 and £1.32.

It feels a lot like saying ‘How long is a piece of string?’ but answering ‘how much does AdWords cost?’ depends on a multitude of factors such as your industry, your daily budget, which network you want to operate on and even your end goals.

But how much your actual campaign costs depends on these factors:

  • The bid price of keywords in your industry or niche
  • Your quality score
  • Your ad ranking
  • Whether you use negative Keywords, Geo-targeting and ad scheduling

Update: Due to the popularity of this blog, we have recorded a short video overview:

The bid price of keywords in your industry or niche

Something many inbound marketing agencies, such as ourselves, cannot stress enough is that the niche you’re in will determine the value for money you’re most likely going to achieve.

Unfair? Yes, but that’s just the nature of Google Ads.

For example, if you’re one of the unlucky PPC souls to work within the gambling industry, Google Ads may not be worth it for you. Wordstream is considered an authority in PPC. With keywords costing in excess of £58 per click for keywords ‘casino’ and ‘online gambling’, it may put you slightly out of pocket to get those six people around the table.

But don’t let me put you off, your industry can actually ensure you pay next to nothing for some keywords. Using a nifty tool called “Advertising Research”, provided by the guys at SEMrush, we can see every keyword your competitor is targeting through Google Ads.

The tool will give you a long list of keywords (exactly how long depends on your subscription) where you can then see all the search volume, costs and the positions for each keyword – all in real time. By sorting in terms of CPC, you’ll find various keywords with traffic which cost next to nothing. You can then use these keywords in your own very Google Ads campaigns.

Google Ads is a series of fine tuning and unpredictable spend. That average figure has been calculated from converting the USD average spend to GBP, based on Wordstream’s research. We wish we could give you a more exact figure, but the data simply doesn’t exist because there are so many variables when it comes to working out Google Ads’ cost.

Want to save money on your PPC campaigns?

Our FREE eBook is filled with helpful advice and tips to help you reduce your PPC spends. Download it now to benefit your ROI.

Your quality score

Don’t fear, Costs Per Click (CPC) are merely an indication and are not the be-all and end-all. These figures provided by Google are not the definite costs and won’t determine accurately how much your AdWords campaign is going to cost.

Google has its own method of determining how much you’ll pay for each click, which is known as your “Quality Score”.

The Quality Score ranges from 1-10, with 1 being the most desirable. However, in most cases, you’ll hover around the 6 mark, which is considered average.

Quality Score judges the relevancy of your advertisement against the keyword you want to show for. This means, for argument’s sake, if you’ve got a landing page dedicated to van hire yet you’re targeting “cars for sale”, you’re not going to get very far.

But Google isn’t going to just reject your advertisement because, after all, this would stop money being spent at the end of the day. They’ll just charge you more to show your advertisement and it’s a big reason Google’s ad revenues rose 16.5% to $32.6B.

With advances in technology, CFO Ruth Porat said: “We’re continuing to see tremendous opportunity in the Ads businesses. And beyond machine learning, we’re further investing to continue to enhance the experience for users and advertisers, and that’s across Mobile, Desktop and YouTube.”

How Is Quality Score Calculated?

Quality Score is calculated by a host of external factors, but primarily by Google judging your keyword relevancy and the user experience of your desired landing page. As your ads continue to be live, it will fluctuate as your click through rate and ad text changes.

This highlights just how many moving parts there are when it comes to working out how much your Google Ads campaign will cost.

Your ad ranking

How does this affect what you pay?

Google then takes your quality score and multiplies it by the maximum you’re willing to pay to give you your Ad Rank. This is the position in which your ad appears within the Search Engine Results Page.

Quality Score (out of 10) x Maximum CPC = Ad Rank.

Then for Google to calcu late how much you pay is determined by this formula:

The Ad Rank of the person below you (in the auction) / Quality Score + £0.01 = What you pay

So if your quality score is 10 and the next bidder’s Ad Rank is 15 you’ll get the following:

15 / 10 + 0.01 = £1.51

Whether you use negative keywords, Geo-targeting and ad scheduling

TIP:This is how you can cut your Google Ads spend. You didn’t think I was going to leave you with no actionable takeaways, did you?

Here are some ways you can limit your spend.

Negative Keywords

One of the major features of Google Ads removes the keywords you don’t want to show for, otherwise known as Negative Keywords.

Stopping your ads showing for things unrelated to your advertisement can stop irrelevant clicks coming through, both minimising your cost and improving your click-through-rate. This improves your quality score in the long run.

Our blog on negative keywords can give you extra information.

Geo Targeting

This feature is often overlooked but you can limit your campaigns so they only show to people in a certain geographical area.

Reduce irrelevant clicks and drive more local conversions – what’s not to love about that?

Ad Scheduling

We’ve discussed who to prevent showing your ads to, but you can also choose when to show your ads.

Use campaigns with the All Features setting enabled (shown within the settings tab). You can then make a schedule best to suit you, whether it’s when you’re in the office to take calls, or when people have some leisure time to do some shopping – your ads, your choice!

Ad Scheduling options in Google Ads, located in the Advanced Settings.

So, it’s complicated.

Truth be told, you’ll never be able to put an accurate cost of running a Google Ads campaign because it’s a complex series of fine tuning and external factors.

The highly competitive nature of PPC and Google Ads means that the playing field is always changing. The best way to work out a cost before a campaign is to decide on your maximum budget, then try to get the best possible ROI through effective planning and execution.

The benefits of utilising PPC alongside your inbound marketing methodology are huge. Where Inbound can take six to nine months to take full effect, your Google Ads can be up and running within a few hours.

This enables more flexibility as you can easily create and turn off campaigns to dovetail seamlessly with your content strategy. You can run display campaigns inline with your email marketing campaign and use remarketing to target those you fetch to your site.

PPC gives users the chance to enhance their inbound strategy in a way that hasn’t been available before. Whilst inbound is working away, PPC can help you get some quick wins to keep your boss happy in the meantime.

How PPC complements your first year of inbound

There’s a lot that goes into an inbound strategy which makes it work. PPC, social media and emails are just a few. They all contribute to the success of a campaign in their own unique way. Our download will give you a visual guide on what to expect throughout your first year of inbound.

To get your copy, click on the link below.

Originally Written: Apr 2016 by Samuel Banks
Updated: Dec 2019 by Molly Johnston

How to buy the best mattress

We explain how to find the best mattress without paying thousands of pounds.

Put us to the test

Our Test Labs compare features and prices on a range of products. Try Which? to unlock our reviews. You’ll instantly be able to compare our test scores, so you can make sure you don’t get stuck with a Don’t Buy.

Do you want a good night’s sleep? Deciding which type of mattress to buy is only part of the story. Whether you prefer a pocket-sprung or a memory-foam mattress, our tests have found big differences between the best and worst of each mattress ‘type’.

Make the wrong choices and you risk being lumbered with a needlessly expensive mattress that’s uncomfortable, unsupportive and unable to stand the test of time without sagging and softening.

Thankfully, we’ve explained everything you need to know below to ensure you get the right mattress.

Video: how to buy the best mattress

Watch our video to help you pick the perfect mattress for your sleeping position, body shape and bedroom.

Types of mattress

Pocket-sprung, latex and memory-foam mattresses have all impressed in our tough tests, so the type of mattress you choose really comes down to personal preference and budget.

Pocket-sprung mattresses

If you want a traditional mattress with natural fillings, such as wool, you’ll want a pocket-sprung mattress.

With these, each spring is enclosed in its own fabric ‘pocket’ – each reacts to pressure from your body independently. However, these can be pricey and our tests show they can sag significantly over time.

Memory-foam mattresses

Memory-foam mattresses can be more durable and mould to your body shape but, in some cases, this can increase your body temperature and restrict your movement.

For more information about mattress types, see our guide to choosing the best type of mattress.

How much does a good mattress cost?

A new mattress can cost anywhere between £100 and several thousand. Factors such as brand, size and the types of material used can all have a significant impact on cost.

But, as the graph below shows, our mattress tests have found you don’t need to spend a fortune to get a mattress that will support your spine and last for years to come. Take a look at our list of the best cheap mattresses.

Number of Best Buy mattresses by price

What are the best mattress brands?

Our April 2018 survey of more than 5,000 mattress owners revealed that three in 10 Which? members bought their current mattress because it’s made by a brand they trust. If you’re not sure what the best mattress brands are, we can help.

Check out our guide to the best and worst mattress brands. This reveals what people think of the brand of mattress they own, including how comfortable their mattress is, and covers major brands such as Casper, Ikea, John Lewis, Sealy and Silentnight.

Soft vs firm mattresses

When it comes to firmness, the most important thing is to buy a mattress that you find comfortable.

Don’t buy a mattress that’s firmer than you’d like on the assumption that it will be more supportive. Time and again, our tests have shown you don’t have to buy a firm mattress to get excellent and long-lasting support.

Equally, don’t assume that a firm mattress in one store will feel the same in other shops. Firmness is subjective and manufacturers describe the firmness of their mattresses in a range of different ways.

That’s why we don’t use terms such as soft and firm in our reviews. Instead, we objectively test mattress firmness on a scale of one to 10, where one is the firmest and 10 the softest, so you can easily compare the firmness of different mattresses.

We also measure how supportive each mattress is for a range of different body sizes and sleeping positions.

Use our mattress reviews to arm yourself with a shortlist of supportive mattresses to try out in store.

Best mattresses: features to look out for

As mattresses serve a single basic function – to help us sleep – they don’t come overloaded with jazzy features. But there are still a few things to look out for.

  • One-sidedAs the name suggests, only one side of a one-sided mattress is designed to be slept on. Mattresses can be extremely heavy – the heaviest we’ve seen weighs more than 50kg – so you may be relieved not to feel obliged to flip it. You’ll probably still need to rotate it from head to toe, though, so it’s a good idea to check the ease of use rating in our mattress reviews.
  • Natural fillingsMany pocket-sprung mattresses also contain layers of synthetic fillings, such as foam. If you’re keen to avoid these, look out for mattresses specifically claim to be made using only natural materials.
  • Memory foamSimilarly, just because a mattress contains memory foam doesn’t make it a memory-foam mattress. We only class a mattress as memory foam if it contains more than just a token layer of the body moulding material. See all our memory foam mattress reviews.

Try before you buy

Buying a mattress online may be cheaper and more convenient but, unless you’re buying a bed-in-a-box mattress (see below), it’s always best to try before you buy.

When we asked Which? members about their experience of buying a mattress, more than a third of them told us they feel intimidated trying out a mattress in the shop. A good mattress shop shouldn’t mind you doing this. See our guide on the best mattress shops.

When trying out a mattress in-store:

  • Wear comfortable clothing and remove your outdoor gear.
  • Lie on a mattress for at least 10 minutes, in positions that you normally sleep in.
  • If the bed is for two, go with your partner.
  • Don’t shop for beds when you’re tired, as all the mattresses will feel great.
  • Don’t let sales assistants influence you – they can’t decide whether the mattress is comfortable for you.

If you’re buying a memory foam mattress, relax in one position, then move into another. Was it easy or did you struggle to move? If the latter, you might find the memory mattress will restrict your movement too much, especially in cold weather when the memory foam will be harder.

Should you buy a mattress online?

If you’re looking for a bargain mattress, one option is to try a few mattresses out in a shop, before going home to search for the best price online. That’s what 5% of Which? members did when they bought their last mattress, according to our 2018 survey of more than 5,000 mattress owners.

But around 14% bought online without trying their mattress first. That sounds risky – especially when we’ve just recommended you try a mattress before you buy – but it’s not if you buy a bed-in-a-box mattress.

Bed-in-a-box mattresses

These are mattresses that are bought online, vacuum-packed into a box and delivered direct to your door, and there are three reasons you should consider one:

  1. By cutting out the retailer and selling direct from manufacturer to consumer, many brands claim you’re getting a higher-quality mattress for less.
  2. Most online-only mattresses offer a sleep trial of at least 10 weeks. During this time you can try the mattress at home and send it back for a full refund if you don’t like it. In most cases, the manufacturer will collect the unwanted mattress from your house for free before recycling it or donating it to charity.
  3. We’re yet to test a bad one. More than half of the Best Buy mattresses we’ve uncovered can only be bought in a box.

Make sure your mattress fits your bed base

Manufacturers may encourage you to buy a mattress and bed base together, and this is a good idea if you’ve had your old base for many years.

If you buy the mattress and base separately, or are going to keep your old base, measure carefully to make sure they’re a good fit. Dimensions can vary so don’t rely on a new double mattress being exactly the same size as your old one.

Is your mattress going on to a slatted base? Then make sure that the slats are no more than 6cm wide or more than 4cm apart. This ensures sufficient ventilation, while preventing the mattress sagging through between the slats.

For more information, read our guide: What bed size do you need?

Check the guarantee/warranty on your mattress

Make sure you know what your rights are if there’s a problem with your mattress.

Most guarantees for mattresses will not cover gradual wear and tear, which leads to loss of support. So make sure you use our mattress reviews to pick out a durable mattress that will stand the test of time.

Most online-only mattresses offer a sleep trial of at least 10 weeks.

Before you buy your mattress, check whether there’s anything in particular, such as removing labels or using a base other than a recommended one, that would invalidate the guarantee.

Now you know how to go about buying the best mattress for you, check out ourbest mattressrecommendationsto reveal the mattresses that will support your spine and last for years.

How much should a good mattress cost?

How much should a good mattress cost?

Any recommendations for good mattresses to go for?

I have scoliosis and general shoulder/back pain, so thinking of upgrading from my £80 Amazon one.

This looks like a good one.

And it’s currently 20% off.

Then chuck a £30 mattress protector on it.

As much as you can afford, really. You spend a quarter to a third of your life on your mattress, and along with the rest of your bed it’s probably the one item you use the most in daily life. No sense skimping on it. I think the minimum you should spend is £200, anything less than that is liable to be a bit shit in my experience.

You should definitely try at least a few options out in stores. Some people swear by the new bed-in-a-box type deals such as Simba, Eve, and Hyde & Sleep, but IMO they’re mostly just a marketing gimmick. Their return policies are very generous, however. I have a more traditional Sleepeezee pocket spring mattress and it’s great, but I’d have been boned if I had needed to return it.

In general, the heavier and larger you are, the more you need a supportive spring base to help maintain good posture, especially if you’re a side sleeper. If you’re lighter or sleep on your back or front, a foam or hybrid foam/spring design might be better. However, foam warms more quickly than a conventional sprung mattress, so can get uncomfortable in the summer. Latex foam is top notch and better than a memory foam mattress for comfort, but a decent latex mattress will cost over £1000.

A good rule to live by is spend money on things that separate you from the ground. Mattresses/beds, chairs, tyres, shoes all benefit greatly from going the extra mile.

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