How Many Coils Make A Good Mattress

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How to Choose a Mattress

Updated: November 25, 2019

This article was co-authored by Kathryn Kellogg. Kathryn Kellogg is the founder of, a lifestyle website dedicated to breaking eco-friendly living down into a simple step-by-step process with lots of positivity and love. She’s the author of 101 Ways to Go Zero Waste and spokesperson for plastic-free living for National Geographic.

There are 5 references cited in this article, which can be found at the bottom of the page.

Getting a good night’s rest is essential for short and long-term health, so it’s important to choose a mattress that complements your body’s physical needs and sleeping patterns. Other considerations, such as your partner’s preferences and your budget, may also factor in to your decision-making process when you’re mattress shopping. This article provides information on different types of mattresses available, how to choose and buy a mattress from the mattress store, and how to make sure the mattress you buy is right for you before making it a permanent fixture of your bedroom.

Author, 101 Ways to Go Zero Waste

Did You Know?Many mattresses are not necessarily eco-friendly. Memory foam ones, for example, are made out of polyurethane, a plastic, and emit gasses into the atmosphere for approximately 3 years. If you are trying to be eco-friendly, consider buying an organic foam mattress!

What’s The Best Innerspring Bed For 2020?

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Although an innerspring is one of the oldest bed types, they’re still trendy, and it doesn’t mean they are less durable or too firm like some people think. Typically, they feature a steel coil core (support system) with a padded layer, or a foam on top if it’s a hybrid.

This provides you with a comfortable, flexible, and supportive surface that’ll keep you cooler than most other bed types (most notably, memory foam). A modern innerspring base also allows for natural body movement and limits motion disturbance, which is excellent for people sleeping with a partner.

Note: There are manytypes of innerspring mattresses– the quantity, design, and thickness (or gauge) of coils varies greatly. Plus, some are “hybrid” beds, which can be either topped with memory foam, latex, or even gel, and the depth and density of the layers can also differ.

All of this variety can make choosing the right model difficult. But don’t let that put you off! We’ve reviewed many of the highest rated innerspring brands in this article.

  • Trial Period: 120 Days
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Top Rated Innerspring Mattress Reviews

Saatva – Affordable Luxury


  • Certified Organic Cotton
  • CertiPUR-US® Certified
  • 120-Day Trial
  • 15-Year Warranty
  • Charity Initiatives
  • Made in the USA

You don’t have to skimp on luxury to save some cash. Saatva cuts out the costs of retail stores stock rooms and middlemen to make their products more affordable. Plus, perks like free white glove delivery can save you even more while feeling like true luxury.

What makes it unique?This brand has not one layer of coils, but two in a coil-on-coil pattern. Connected coils line the base and give a deep bounce while individually pocketed coils on top help minimize motion transfer and add contouring.

Saatva has a few more features that make it a popular pick, like support enhancements to the lumbar region to promote healthy spine alignment and a Euro pillow top for pressure relief.

The bed can be purchased at two different heights – the Custom Slim at 11.5 inches and the Premier Luxury at 14.5”. This option can help you get the aesthetic you are looking for and the Custom Slim works with adjustable bases. In addition, choose from their popular Luxury Firm, Plush Soft, and Firm comfort levels for further customization.

WinkBed – Premium Feel


  • CertiPUR-US® Certified
  • 120-Day Trial
  • “Any Reason” Guarantee
  • Lifetime Warranty
  • Made in the USA

After laying on WinkBed for the first time, your eyes will probably be closed much longer than a wink. Its coil-on-coil design feels high-quality, and its quick-responding foams on top feel incredible for pressure relief.

Both coil layers are pocketed, so each spring compresses independently and serves to help isolate motion to minimize transfer throughout the bed that would risk waking a partner.

What makes it special?Unlike lesser designs that can break down over time, the WinkBed holds up extremely well and the brand prides itself on using durable materials and construction, making it our pick for Fantastic Durability. There is a very low risk of support dwindling and materials sagging over time, which is backed up by a test conducted by a third-party that simulated extended use.

The coil-on-coil design has a lot to do with its durability, as does a reinforced dense foam perimeter. Handcrafted in the States with high-end materials, sleepers should feel supported for the long-haul.

Brooklyn Aurora – Exceptional Cooling


  • CertiPUR-US® Certified
  • 120-Day Trial
  • 10-Year Warranty
  • Made in the USA

With so many mattress choices available, sometimes it’s hard to know where to look for a great value.

Enter DreamCloud, a hybrid bed so full of high-quality materials and luxury features that we’re impressed they can offer it at such a good price.

Do you find yourself waking up in a sweat? You need a mattress that will keep you icy cool all night long. Brooklyn Aurora is up there for one of the coolest hybrids we have tried out, so it might be a winner for you.

What is its best feature?Brooklyn Bedding, the maker of Aurora, knows how important cooling is to a good night’s rest and has taken measures to add temperature regulating technology to their product.

It starts with the phase-change cover that whisks away heat and moisture. Each layer of foam is infused with different cooling technologies, such as copper and gel. Hybrids are already on the cooler end because coils encourage airflow.

The spring system has reinforced Quantum Edges, so you should not feel like you are falling out of bed, and the bounciness is awesome for repositioning during sleep. Plus, Brooklyn Bedding constructs their mattresses in their own factory for extra savings.

Saatva HD – Heavy People


  • Certified Organic Cotton
  • CertiPUR-US® Certified
  • 120-Day Trial
  • 15-Year Warranty
  • Charity Initiatives
  • Made in the USA

No mattress is one-size-fits-all, and heavier folks require something extra supportive and durable. And nothing is better than a mattress specifically made with bigger body types in mind.

This hybrid is made with foam, latex, and coils, and all three of these materials make up a long-lasting bed. The Talalay latex has a 5-zone design that targets pressure points and supports the heavier parts.

What is so special?“Luxury comfort for the bigger body” is the motto behind Saatva’s HD model, meaning that every detail is sturdy. The company claims that their steel coils are 25 percent stronger than the industry standard, so holes and sagging should not be a problem after years of use.

There is a Spinal Zone for extra support in the middle third of the bed, where the core, often the heaviest part of the body, lays. However, if you share the bed with a lighter weight partner, they might find the bed to be more on the firm side.

Birch – Pressure Relief


  • GREENGUARD Gold Certified
  • OEKO-TEX® Certified
  • Rainforest Alliance Certified
  • 100-Day Trial
  • 25-Year Warranty
  • Made in the USA

Noticing some aches and pains lately after waking up each morning? Hips, shoulders, and knees tend to feel a lot of pressure from our sleeping positions, and your mattress might not be helping. Generally, materials that contour to your curves help relieve some of that pressure, and latex is great for just that, which is why Birch is our Pressure Relief pick.

What is the best feature?Birch by Helix is all-natural and all-pressure-relieving, using eco-friendly materials to achieve this level of comfort. Latex contours to the body, conforming to and supporting the spots that need it while keeping the spine well-aligned.

The stretchy organic cotton cover and wool layer help whisk moisture and heat away from the body, and the latex and coils promote optimal airflow, so overheating should not be an issue. It is more on the medium-firm side, so back and stomach sleepers will probably appreciate how this feels.

Casper Wave Hybrid – Spine Alignment


  • CertiPUR-US® Certified
  • 100-Day Trial
  • 10-Year Warranty
  • Designed and Assembled in the USA

Old mattresses can sag and form dips over time, and if you suffer from any kind of back pain, this can spell disaster.

A key to solving this problem could be a new mattress specifically designed for spine alignment. Casper’s Wave Hybrid is a bit firmer than the original Wave Mattress with the same quick response foam that many know and love. The hybrid adds springs into the mix, making it bouncier and adding some extra support.

What stands out?The foams in Wave gently contour to your body to fill the gaps where needed. The springs are the main support in this bed, and they add some lift and ease of mobility, so mornings should be easier.

Casper calls the Wave Hybrid their “most advanced bed” and it’s not hard to see why with all the specialized features, the result of years of research. There is also a lower memory foam layer in Wave for deeper contouring, which is great for pressure relief.

Helix – Customizable


  • CertiPUR-US® Certified
  • 100-Day Trial
  • 10-Year Warranty
  • Made in the USA

Can you imagine taking a quiz to find your perfect mattress? With Helix, it is that simple. After answering a few simple questions like body type and preferred sleeping position, Helix will help you to pick out one of their 16 customized mattresses.

What makes it special?These hybrids are specifically designed to address your sleeping needs. No more guessing which bed will work for you.

If you sleep with a partner, the quiz can take into account the needs of you both to help determine what features would suit you both for a good night’s rest. For plus-size sleepers, the Plus model is built with reinforced coils to offer more enhanced support.

Of course, each bed has a unique construction, but yours will have some combination of the company’s memory foam, comfort foam, and micro-coils. With all these layers, you should find the right blend of comfort and support depending on your needs.

Avocado – Organic Materials


  • GREENGUARD Gold Certified
  • Certified Organic Materials
  • Made Safe
  • 365-Day Trial
  • 25-Year Warranty
  • Made in the USA

Passionate about making green mattresses that create a healthy sleeping environment for the entire family, Avocado is an eco-friendly solution with latex and innersprings that stands out in the bed-in-a-box marketplace. Unlike many of the brands out there, they refuse to use petroleum-based poly foams and opt instead for materials like upcycled coils, natural latex, wool, and cozy organic cotton.

What makes it unique?Quite simply, its eco-friendly hybrid design. Avocado uses natural Dunlop latex from a sustainable source and springs to provide great rest and peace of mind from the lack of harmful chemicals.

Avocado has almost too many certifications to list. Their product has achieved GREENGUARD Gold Certification, a distinction that speaks to low emissions, as well as natural latex and Global Organic Textile Standard certifications (the latter for the cotton cover). The company is so committed to its mission that it gives back 1% of revenue to protect the planet.

Alexander Nest Signature – Balanced Feel


  • CertiPUR-US® Certified
  • 100-Night Trial
  • Lifetime Comfort Guarantee
  • Lifetime Warranty
  • Made in the USA

Created by Nest Bedding, Alexander Signature Hybrid is a design that benefits sleepers looking for overall comfort and support.

Its layers are optimized for cooling, from the airflow through the coils to conductive copper and EverCool foams, as well as a phase change fabric. It has a good level of bounce that makes it easy to move around on, which is convenient when changing positions during the middle of the night.

What’s its best feature?Unlike some other hybrids that may feel more like an innerspring or foam bed and not a combination of the two, Alexander Signature Hybrid has a balanced feel of both. Comfort and support can be enjoyed in equal measure.

The brand provides three firmness options during checkout, so whether you are a strict side sleeper who needs the pressure relief of their Plush model, a stomach sleeper who would love the extra firm support of their Luxury Firm, or a back/combination sleeper who would likely find the Medium most comfortable, Nest Bedding has made it easier to find a personalized comfort option.

What is a Coil (Innerspring) Mattress?

Beds of this type are viewed as having a more traditional, bouncy feel and are primarily classified as including innersprings inside. It very well may be the type of product you slept on each night growing up.

These can come in different gauges and be connected, pocketed, or a different design. As there are many different styles, we will provide a breakdown of what is on the market to help you see which fits your lifestyle best.

How To Choose A Great Spring Mattress

Innerspring beds come in a variety of models. Below we will have a look at the main coil designs and their pros and considerations, as well as why coil count and coil gauge are important factors.

Different Traditional Coil Types Comparison

There are different types of coil patterns and designs. The most commonly available contain four main types of coil types, which are usually advertised as follows:

Pocket Spring (Wrapped Coils)

Often considered the best type by customers, this design is also referred to as pocket, encased, wrapped, or Marshall coil. This kind of bed consists of hundreds or even thousands of individual coil springs, each sitting in its own fabric pocket. As they are not attached to each other, the springs can move independently of each other.

This type of spring systemconforms to your body, distributing your weight evenly and preventing pressure points that can cause back and shoulder pain. For this reason, pocket spring mattresses are known for providingsupreme support. The individual springs also helpprevent motion disturbance, as, if you move, your partner does should not feel it on their side.

Due to these highly desirable features, pocket spring beds are usually themost expensiveof all four types but there are some really affordable brands out there.

Open Coils

Open coils, also commonly called “the Bonnell,” is the oldest and most common type of spring system, and is often found in cheaper innerspring mattresses. The open coil design consists of multiple springs, which are interconnected within a wire frame. A standard double open coil mattress usually contains about 300 springs.

This design usually provides a very firm support. They are used in some orthopedic mattresses for this reason. They are also typically lighter than pocket spring mattresses, making them easier to turn.

Unlike the pocket spring, however, some can “dip” in the middle over time. Couples may notice movement from their partner, and roll-together can be an issue, too.

Offset coils

Mid- to higher-priced

Offset coils are similar in structure to open coils, except each spring is hinged together by a helical wire on top. Like pocket coils, this design provides body contouring and better motion isolation.

However, they can be made firmer than a pocket coil, as the hinging effect allows more load-bearing on the springs. This type of bed can be an excellent choice if you want a softer surface with a firm, supportive core.

How many coils make a good mattress

How Many Coils Is Enough?

  • By David Keam

Pardon me, but I come at this from the point of view that unlike a CNN expert; which is anybody who is on their side at that moment; I am a real expert in the mattress business. I started in this business 30 years ago as a delivery driver, I moved up to sales and then management and then owned my own company selling "Sleep", which I have been doing now for 30 years. I’ve competed against all the largest retailers in Canada many that do now not exist any more and for the most part if the consumer is listening, I win and If I win: they win too.

I have seen every phony sale and every trick in this business over the 30 years that I have spent trying to make a living making the mattress industry more understood by the consumer. Have you ever seen the Facebook posts about. Is there ever a day mattresses are not on sale?

Today I want to talk about coil counts and foam qualities.

I like drawing comparisons between cars and food to paint pictures about what is real and what makes it easy for someone with no knowledge of sleep or mattresses on the sales and retail floor to sell a consumer with no knowledge about what makes a good mattress.

I interviewed one of the top salespeople from one of my competitors once, and he said HE did not know about mattress construction and got no teaching on it from any the mattress reps he had ever come in contact with. “We don’t talk that way” was his response, “feel, deal, financing, free delivery, price, maybe coil count and that’s it?" No interest no understanding of foam qualities and weight of foam at all. Its too complicated the customer is not interested and if they are we send them to you because they are the rarity.

So here we go. Coil counts. How many coils is enough?

Let’s face it, steel is way cheaper than foam but steel lasts longer than foam. I don’t think I have a lot of convincing to do there.

Let’s say you’re buying a car, and all the cars have different names and all the cars have different colors and no two vehicles on any two lots are the same. And let’s say you want to buy a car to take you to work and to buy groceries and you care about gas mileage. So I offer you 180-horsepower and leather seats and a Bose stereo. Lovely car to do what’s described above. Not a pleasant vehicle to tow a boat but you don’t own a boat. So next place you go they give you 300 horsepower cloth seats and a factory deck.

That’s the mattress business, but you don’t see the switch. Like you see in this example. You see if your inexpensive couch falls apart nine times out of 10 it’s the foam cushions that fall apart. It’s not the frame. In a mattress, it’s the same, cheap mattresses have larger coil counts and less expensive foams. In our society, most people believe instinctively that more is better, and nowhere is this taken advantage of more than in the mattress business.

800 coils at my store with 1 inch of Talalay latex and 1 inch of 4 lb.SpaceFoam and at the competitor 1100 coils and no foams over 1.35 lbs per sq. Foot. The mattress with the higher coil count falls apart much sooner than the lower coil count.

You have a motor that’s big and cheap seats and a cheap stereo but hey 1100 is better than 800, and that’s how it’s done. Now I serve 250,300 even 400,500 lbs clients every month. Here is where lots of steel, lots of coils, in a mattress makes all the difference in the world; but only if the foam quality is high as well. Replacing height in a bed with sheets of Micro coils is great, but anytime there is cheap foam in a mattress; the whole thing falls apart no matter how many coils are in it. So you need both, lots of coils and good foam or you need 800 coils and good quality foam. Lots of coils and cheap foam is a lousy mattress that looks good.

It’s always about the quality of the foam on top of springs, and if you can understand this simple statement, you will pay less for a mattress, sleep better and be far more comfortable for much longer in your new purchase than if you play the coil count game that most retailers want to play.

So to finish because this is a blog and not a university paper.

Steel costs less than foam; and Steel is stronger and lasts longer than foam. So if your mattress is built like our top end Spring Air Back Supporter line with 5120 coils in it and 2 inches of 4 lb per square foot natural latex, your new mattress will last for its intended warranty period.

But IF you have the same amount of coils and 4 inches of 1.35 lb per square foot convoluted foam; the coils wont help you at all.

Have you ever heard the saying my springs sagged, well they didn’t, they never have: unless you stand on them always to change your light bulbs or your kids really do act like on some hotel commercial ads; coils do not sag, foam sags, and that’s my point, and that’s how you will save money on your next purchase and won’t get taken in by phony sales by salespeople who don’t want to talk about how a bed is made because they don’t know either.

So the steps to finding a good bed are:

  1. Find one that feels good to you at a price you can afford.
  2. Have the salesperson give you the same info his or her boss got when they bought the mattress from the factory. The ingredient list, the spec sheet. Make the sales person give it to you or don’t buy from them. They will fight you but people who persist get the info they need to make a proper decision.
  3. Compare this spec sheet to another at another store and buy from the company that gives you the best foams and the highest coil counts for your money.

People always say “all I care about is how it feels” Great me too. No one buys a bed they don’t like how it initially feels. BUT you need to care about how long it will feel the way it feels in the store, once you’ve bought it and that again is not what my competitors want to talk about. “My bed is way harder or way softer than when I bought it” 6 months or 2 years ago" is not a warranted problem.

People ask me all the time why did my mattress from the Stone or Sleeping Beauty only last 3 years. The simple answer is because you did not buy a mattress there, you bought a deal.

If you want your bed to feel the way it feels in the store for many years you have to buy an excellent foam package you have to take 10 extra minutes that’s all and buy right the first time. You have to buy a top end foam package on top of your coils not a lousy foam package on top of your 1100 or 2300 or 5120 coil mattress.

The simple truth is steel is cheaper than foam and therefore trading coils for foam is what the majority of retailers and manufacturers want to do. We want to sell you the right combination of both. "Come Find Us” Read our Google reviews, look at our BBB ratings, and our Awards.

Read the rest of my blogs and videos to save money on your next mattress purchase.

Visit our Sleep Super Centre at 953 St. James Street or Call1-800-383-7755or204-837-7330or chat for more information.

Q’s Views

A mattress industry blog by Mark Quinn

7 Reasons Coil Counts Matter

When I first got into this business, I worked for Stearns & Foster, which at the time was owned by Sealy but had its own sales force and product development team. We sold Correct Comfort products with 390 12¾-gauge innersprings. This was a problem because at the time, Sealy (our sister company) and other leading brands were selling mattresseswith 660 coils, although the gauge of wire was much thinner. In training meetings with RSAs, we used to say, “stronger wire, less coils is just as good as thinner wire, more coils; it really is six of one, half-dozen of another.” Then the industry moved away from any conversation around spec or coil counts with Nat Bernstein’s Comfort Selling program, which we launched at Sealy. (There may have been other similar training out there or people doing it before we did, but Sealy was THE leader back then so I am pretty confident this led the rest of the producers.) With this approach, we took as much focus off the components as we could and simply sold the comfort of the product above all else. It was easy. It was effective. It worked.

Times have changed. Consumers are not as easy to sell to; they are more educated than ever with the Internet, they are sick and tired of the lack of transparency in our industry,and sellingcomfort onlyjust won’t get it done in many cases. All of that to say, COIL COUNTS MATTER! Yes, I work for a spring producer, so it won’t surprise you that I am taking this position, but hear me out on my list of seven reasons to focus on the count and construction of the innerspring:

  1. There are many (notice I didn’t say all) consumers that just want more information about what is inside the bed. YOU may not be the spec type or need to have a breakdown of the construction, but do not make the mistake of assuming those people are not out there. If you live in Clear Lake, Houston, you know exactly what I am talking about!
  2. If there is a $300 difference from one bed to another, telling them that comfort is the reason for the jump just won’t get it done. The consumer needs you to JUSTIFY the higher price with other reasons in order to believe.
  3. More coils can in fact mean more comfort and more support. If you take similar constructions and decrease coil count, it is going to have a direct impact on the feel and likely the durability of the mattress.
  4. With the new micro coils from Spinks/Hickory Springs and Leggett & Platt, this new sleep tech delivers a great story for the RSA to share with the consumer.
  5. Look at Europe. Coil counts are marketed very successfully and it helps them drive consumer interest.
  6. Some may say that speaking about coil counts or construction could complicate things at the point of sale, but I strongly disagree with that. In fact, I think it’s just the opposite; it makes things SOOOOO much easier for the consumer to understand. If you SIMPLIFY the experience for the consumer, you will win. Explaining that more coils are better than less coils is pretty much a no-brainer.
  7. There is a discernible comfort difference in testing an average bed versus one with 50% more coils in it. If you can deliver a selling point that is experiential for the consumer, you will get that sale.

So have I convinced you? If you agree or disagree with me, help us learn more on the subject by completing a quick survey. Sleep Geek would like to understand the industry sentiment on this subject and YOU CAN HELP. I will release the findings in a future blog post, so carve out a few minutes, please.Take the survey nowso you can be counted!

36 thoughts on “ 7 Reasons Coil Counts Matter ”

Agree 100 % Knowledge will out sale most other methods

I work for a reputable mattress company in Edmonton. I am a person who has cut many coils out of different pocket coil beds to illustrate the differences in coil counts to the average person. I strongly disagree with any BS about coil counts adding anything but a “story” to a bed. Of course it is easier to sell beds based on this, but I challenge anyone worth a hoot in this industry to successfully argue the merits of higher coil counts, (which the published story is vague about coil types) especially given the variables in foam, maintenance of the mattress, and protection. You could narrow this list down to one reason why coil counts matter: 1. It helps the ill informed sell to the ill informed. The only thing that may help the general public about buying beds with a hope for happiness, is to remove your “7 Reasons Coil Counts Matter” from the web and try this again. I pity the customer relying on your info to buy.

We are going to have to disagree on this one Tim. Please tell me what you are basing your opinion on, is there research there to back up what you are saying? Feel free to address each of the 7 if you would like and I will be happy to support my thoughts in more detail. Believe me, I understand the BS approach taken by many in our industry to make a point but I assure you there is more to this post than opinion and smoke.

I may be late in my response and sell few innerspring sets these days but during that time in my life it was easy to explain to a customer that what fails on any mattress is most commonly the upholstery layers (comfort layers). Therefore it is only reasonable to explain that More coils utilizing a thinner gauge (14 gauge) of wire will serve to flex moreso than a set with fewer coils utilizing heavy gauge (12.75 gauge) of wire. The higher the resistance to pressure the more quickly the upholstery layers will wear out causing loss of comfort. This is why I was never a Stearns fan. Simple really.

Hey how about giving me some pointers, what to look for, how long they will last and so on please

Hey there Ken, give this website a try. There is a lot of great information to help you with your mattress shopping.

My best customers did not understand Coil Count 3 Years ago. After they made a very expensive mistake, they come searching for answers and relief from huge depressions. Steel Springs, and a lot of them reward me with many referrals.

Thanks Charlie and I agree. A bed made with a superior core will typically last longer. Thanks for reading and sharing your thoughts.

This is a tough question, good salesmen should be educated in all of the different technologies about coil construction so they can answer their consumers’ questions. Latex and tempur mattresses have no coils, and we all know how important these mattresses are to our industry. So, coil counts have no bearing on the all foam bedding. The front coils on your car can support a couple thousand pounds, but they would not make a very comfortable mattress. Typically, the mattresses with fewer coils are less expensive for a reason; they usually are not covered with the most plush upholstery. As the coil count goes up, the quality of padding improves; both alter the feel of the mattress. I am not aware of any mattress company which offers a good, better, best comparison of their mattresses by simply changing the coil count and leaving the upholstery the same. So, the research seems to be tainted. There are definitely companies out there that dress their mattresses, “to the nines” on inferior coils, and then they sell them as more mattress for less money. Ultimately, the consumers should try to buy the most comfortable mattress they can afford. So, does coil count matter? Sometimes yes and sometimes no!

I feel you are making a broader attempt to say coil count can be a factor for some consumers so make sure you are in the know about coil technology. I also see were Tim is coming from. There are many factors when having a conversation about coils. This in itself leads customers to be confused.

Simmons uses the triple braided coil in their Beautyrest black series. When I did a simple PPI test with a basic scale sealy’s new titanium coil actually was stronger. And if my memory is correct there is about a 100 difference in coil count. But many retailers that carry the black series will sell the higher coil count and construction. L&P makes close to 95% of coils manufactured but we all know how the bed is constructed, used, and maintained play a huge factor in lasting comfort and durability. How much weight applied is another huge factor. It is no secret we have an obesity problem in America. Have manufactures adequately addressed this issue for the market? I would argue no.

Listening skills, product knowledge and candid conversations with your customer are the main points to selling any bed. I once had an hour long conversation with a guest about coils and coil count before I sold him a bed, and other customers the comfort is the sole decision.

I would agree that if there are two different price points you are showing a customer, you better have more to say than “well the more expensive bed is more comfortable.” People are different and their taste, preferences and needs are different. This in itself leads to such a wide selection of products it can become a daunting task to a customer shopping. Also with an 8-10 year buying cycle retailers are very sensitive to pricing. I love when a customer will ask “why are beds so expensive these days”. My reply is two fold: 1. Consumers are more demanding when solving their sleep needs so achieving a highers level of comfort is expensive, just like anything else you buy. 2. There are two other products you don’t buy everyday let alone every year, and that is a house and a car. When you buy those items they are always at a higher price point unless you want to sacrifice quality.

European societies are way more conformist than Americans are. Coils are a more in depth conversation to have and simplifying it to “more is better”, is naive. I will leave with this: It is important to know about coils and coil counts along with the specs of the beds you sell. However every interaction is different and the better your listening skills are the better you know what features, benefits and advantages are important to the customer you are talking to.

Very good reaction to my blog and I believe that you captured the intent of my message. Thanks for reading it and for your comments. It does depend on your audience as to how you approach that but to ignore it is not wise in my opinion!

I too, successfully sold during the “comfort factor only” era. But coil count has always been a part of the conversation with clients. As implied in points 2 3 and 7, comfort is in part a product of coil count/type/quality. It’s common sense. Point is, and has always been, know your product thoroughly. My client doesn’t need to know everything about their mattress, but I know the features that make the difference. My confidence in my knowledge makes her/him confident in their purchase.

Educating the customer on a mattress is significant to the sales process. As stated in the article, many customers don’t want to hear the specs, but for those who do, educating them is key! A mattress is a large purchase that will be a part of the customer’s life for years. I agree with the statement in the article saying that telling a customer that comfort is the reason a bed is $300 higher most likely isn’t going to cut it. What goes into the make and build of the bed that makes it worth more? If these are the details the customer is looking for, then explaining these specs to the customer and helping them understand is important.

I agree with you Amanda. For that certain customer that needs more of a reason to believe, getting into some of the details can be very important. I appreciate your comments and for reading!

In 1987 (approx) Simmons won a Clio Award (for Television Advertisements) for the “Bowling Ball Commercial” (Bowling Ball dropping on a raw Beautyrest Coil unit). The point of the commercial was mostly aimed at showing “what” the coils did (or more importantly what they “did NOT” do….(yes this was a long time ago)

Of course, no body really ever slept on a “raw” coil unit….but the TV spot was pretty well a successful one….and I credit Marv Beneteau for the genius of the idea….Marv was a good friend and a real asset to the Simmons Company in those days…..fwiw…
[Marvin Beneteau – Owner, The Retail Marketing Group
Greater Atlanta Area]

Enjoyed this discussion. Thanks…

Now those were the days Mr. Porter! They were very effective and will forever live in the mattress ad hall of fame. Thanks for reading sir. Merry Christmas.

So, who can tell me what should I look for in a mattress for a person weighting 300 lbs +?

Just look for a bed that isn’t going to show a body impression Lidia. All foam beds like Tempur-Pedic are probably good for that. We have our own brand called Spink and Edgar that have as many as 9,000 coils in them so having that much steel in the bed would be a good thing as it won’t show impressions either. Hope that helps!

Your survey did not work, could not access it. OK so coils matter. Which ones are best, steel or titanium, and what is the best coil mattress out there? We bought a pillow top mattress 1.5 yrs ago. The ruts or gully’s in it are terrible, now they are called, body impressions. Other than gel or foam, there is not a mattress without a euro or pillow top to buy. The mattress manufacturers have us trapped. We are seniors and my husband has to have back surgery soon. I was doing research to find a new mattress that would support his back, without the ruts in the mattress top.

Sorry I am just now responding Shirley. Not sure what kind of bed you have but the brand is important. I am partners in a company called Spink and Edgar and you can look at our beds at We make beds with 3,000-9,000 coils and DO NOT USE foam, they are all natural. Foam is typically the culprit when it comes to a bed forming a body impression. I hope this helps and if you want to discuss it in person call my mobile at 630-788-7138 or email me at [email protected] for your husband and his surgery.

So if a queen mattress has 900 coils that is 15 gauge and another queen mattress has 1000 coils at 16 gauge. which one will feel better? in terms of support

I totally depends on what the comfort layers are inside the bed and your definition of comfort. Don’t want to be vague but that is really the bottom line. If you are looking at any bed with 900 or more coils you are going to have the support you need which is important!

I had the same feeling many times when I visited a mattress shop (brick and mortar) or visited a mattress selling website – many times they were lacking transparency about how they produce/what is used to produce the mattress and mostly using the “comfort” as a sales point, as well as in some of the stored I felt like a victim put in front of bunch of predators to be eaten alive. As you stated in the article Mark, clients are getting more educated and they expect people who sell them stuff to be transparent and honest about their products, yet some of them forget that all the bs they are telling us can be now quickly debunked with a use of the mobile phone. I personally hope the industry will evolve into something more than just capitalizing on people who are in need of new mattress and will buy pretty much anything and I can already see this is starting to happen which will for sure benefit all current and future customers.

Thanks for reading this Silvia and for your comments. Authenticity is the only way for good companies to make their way to greatness.

interesting topic, my wife and i were out looking at mattresses tonight and the salesman tried using that exact comfort sales approach with us. we are interested in 2 beds, #1 sealy full size with 791 response cased coils, pillow top plush, actually this mattress felt very nice, and supportive.on sale for $439. bed #2 Simmons Harrington Pillow top full size with 465 Silver Recharge Coils, and a lot of fluff layers in the pillow top. feel was a bit on the spongy side, a bit softer then we like. also the simmons mattress was $739. both appeared to be equally covered and constructed. when i asked the salesman about the coil count difference he used the old double talk about comfort and tried to tell us that the coil count was about equal?really my math is not that bad, 791compared to 465? this encounter was not about comfort, but rather money$$$ sales commission on a higher priced item. we will be going back tomorrow for the $439 sealy as it did have a better feel.

This one is hard to navigate, especially now that there are so many micro coils in the market and when I wrote this post, that was not even part of the equation as those products were not really in the market. Glad you found a bed that you believe is a good value! Hope you are sleeping great; thanks for reading Mike!

This convinced me that more coils is a good sales pitch, but the only real difference I can see in the entire article is that more springs will feel ‘different’. As a mechanical engineer with metallurgy knowledge, assuming the springs are designed to have the same maximum stress (well below the yield strength) both spring systems will have the same durability. I would guess Q is correct; the foam is more likely to wear out than the springs.

Thanks for reading Ray. More coils definitely feels different and we know this from extensive testing. Especially when you are talking about the micro-coils being used today. Micro-coils only lose about 4% firmness vs. some foam at 47-50% over a ten-year cycle. You can feel anything over 10% so coils win. 🙂

Mark, so if i understood your point correctly, more coils does not affect durability of the mattress, it mostly affects the comfort? (if we disregard foam)

That was not my point, sorry if that is how it came across. Coils are very important for both comfort and for durability, especially now with the innovative things companies are doing with micro coils. Coils are so good today that foam is much less important and don’t last as long as a coil will. Hope that helps Davor!

Glad I came across this site. I have been shopping for a new mattress for about a week now. I have it narrowed down to a Stearns and Foster Luxury Plush pillowtop, and a Sleepy’s pillowtop. Both have an extra set of coils right underneath the pillow top but the S&F has 2044 coils vs the Sleepy’s with 880. The sales person at mattress firm told me that the Sleepy’s brand is great quality and less expensive because they do not spend the $$ on advertising etc., which gives them the ability to keep prices lower. The difference in price is dramatic, Queen S&F 2500.00, King Sleepy’s 1300.00. I will definitely spend more money on better quality, but want to make sure I am not being taken for a ride here. Opinions would be appreciated. 🙂

Hey there Nicole. Stearns and Foster and Sleepy’s both make great beds. In full disclosure, I am friends with the company that makes the Sleepy’s product and they also build my Spink and Edgar products. I think it really comes down to your comfort preference because both beds have enough coils to support your body that is for sure. If you want something really special, however, check out and prepare to be amazed. 🙂 It is true that Stearns and Foster is part of a very large company that does have a lot of overhead so you do pay for some of that when you purchase their mattresses. Sleepy’s producer operates at a much lower cost to produce. Hope that helps!

Sorta informed me their Perfect Sleeper coils are 880 density. So, I’m assuming it has 880 coils. I hope I am making a good decision should I purchase. I appreciate everyone’s input.

That is plenty of coils to support your body Mary Anne! Just make sure that it is the right comfort level for you and all should be good. 🙂

Mattress Coils: Considerations When Purchasing a Mattress

When purchasing a mattress, a factor of consideration for consumers is the kind and number of mattress coils in the mattress to best suit the customer’s sleeping needs. Mattress coils, or mattress springs, are integral to the mattress’ support, which in turn impacts comfort and sleep quality.

For those with back pain, back issues, or other concerns for support, considering various alternatives of mattress coils may be key to finding the ideal mattress.

Coil Gauges

The gauge number of a mattress coil indicates the mattress’ thickness. The lower the gauge number of the mattress coil, the thicker the coil. Therefore, the lower the gauge number, the firmer and stiffer the mattress will feel, offering a harder surface for the mattress.

Mattress coil gaugestypically range from 12 to 15. If the customer is looking for a forgiving mattress, an ideal gauge number would be 14. However, if the customer is looking for a mattress that offers more firm support, an ideal gauge number would be 13 or lower.

Mattresses with lower coil gauges typically last longerbecause the thicker wire wears out slower over time. However, most consumers replace their mattress before the coils wear out, regardless of their gauge, and therefore gauge number should not be a heavy consideration in regards to durability.

Number of Coils

The number of coils can impact bodily support and mattress longevity. Consumers should generallyavoid mattresses with low coil counts; however, an absolute minimum coil count is difficult to determine because of the variety in mattress sizes.

Generally, full mattresses should have at least 300 coils, queen mattresses should have at least 400 coils, and king mattresses should have at least 380 coils. However, mattresses with coil counts much greater than the minimum level of coils may not actually offer a substantially higher level of comfort or support. For example, mattresses with low coil counts may promote higher coil density, which provides greater support.

Type of Coil

The type and construction of the coil may be considered more important than the number of coils and the gauge of coils. There are three main types of mattress coils:

  • Hourglass Coils:Hourglass coils are the most common type of mattress coil. Two subtypes of hourglass coils are Bonnell and offset hourglass coils. Bonnell coils are less expensive to make and are therefore more popular, whereas offset coils are constructed with a hinge-like rounded top and bottom and therefore make less noise when slept on. Offset coils also conform more to the user’s body shape. The Sealy Posturepedic coil system uses offset coils.
  • Pocketed Coils:Pocketed coils, also known as Marshall coils or encased coils, reduce the sensation of movement on the bed because each coil is wrapped in a textile. Pocketed coils are often used in high-end mattresses because they are expensive to manufacture and create. These coils have become more popular over the years.
  • Continuous Coils:Continuous coils, also known as Mira-coils, are made in an S-shaped curve rather than being coiled, and are made from one long wire. These coils provide a more stable and interlinked coil structure. Mattresses with continuous coils have been noted to be more durable. The largest company using continuous coils is Serta Mattress Company.

Other Factors

Other factors include whether or not the mattress coils have been tempered.Tempered coilsare more durable because they have been heated and cooled repeatedly to ensure and solidify the shape of the coil. For customers who require firm support, such as those with a larger frame or greater mass, tempered coils may be ideal.

Works Consulted
“All About Mattress Coils.” Sit ‘n Sleep. Sit ‘n Sleep, 22 Aug. 2009. Web. 11 July 2017.
“Definition of Coil & Coil Count.” Furniture., n.d. Web. 11 July 2017.
“What Is a Mattress Coil Gauge?” US-Mattress. Bedding Pros LLC, n.d. Web. 11 July 2017.

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