How Is Wakefit Mattress

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If you are shopping for a mattress, there are many brands that are available but there are very few that is worth considering. Shopping for a quality mattress at an affordable price can be a daunting task due to the numerous choices and options. But there are a few brands that offer many features and also a trial period so that you can return it if you are not satisfied. One of the top mattress retailer to consider when you want tobuy a mattress onlineis Wakefit. Read below to know why it is the best mattress available.

Many people choose traditional brands that have been around for a long time due to the fact that they have been grown up sleeping on these mattresses. Though these may be trusted brands their products are not that technologically advanced, nor do they have the product range and service that the new age brands have come up with. The past few years brands likeWakefithave disrupted the industry through their innovative manufacturing process, use of high-quality materials, affordable pricing, and return policies. All these have helped tech-savvy customers utilize the amazing features.

Benefits of Wakefit mattress:

No more aches:Do you wake up from sleep with stiffness, pain, and aches. Then theorthopedic mattressgives you the needed pressure relief during sleep. More often the pain is because the mattress is unable to reduce the pressure on the pressure points which includes the neck, hips, and shoulders. The Wakefit mattress has an innovative technology which conforms to the shape of the body and alleviates the pressure. It also distributes the weight evenly and thus helps in relieving pains and aches providing great support to the body.

Comfort: The comfort that the Wakefit’smemory foam mattressis second to none. Due to the support, these mattresses offer the spine alignment is neutral and so if offers comfort too. The other reason they offer good comfort is that foam cells are bigger due which there is ample air-flow hence they are temperature neutral and thus sleepers do not feel hot at night.

Affordable pricing:Mattress price in India varies and is available in different price ranges. But if you are looking for a high-quality mattress that is affordable and yet has all the essential features that all other brands offer, then WakeFit is a perfect choice. They are also available in many standard sizes all at affordable prices.

Durable: The quality and density of the foam determines the durability and also the lifespan of a mattress. Since the Wakefit mattresses are manufactured using top quality and high-density foam that makes it last longer and you enjoy a good and comfortable sleep.

Return policy:Most people prefer to buy a mattress in a store when compared to buying online as they can get to feel of it and also test drive it. But WakeFit offers a much better deal than these offline stores, they provide a 100-day risk-free trial where the mattress can be returned if you don’t like it.

Sleep is essential for the overall wellbeing of a person and mattresses play an important role in getting quality sleep. If you are looking to buy a new mattress look no further than Wakefit as they are made of high-quality materials using the latest technology which provides great comfort and support which provides you a comfortable sleep. Thesemattressesare a perfect choice for singles or sleepers who share the bed with partners. If you are still not sure of the type of mattress you want to buy, the company website has a chat option where an executive can help with detailed information.

Best Memory Foam Mattress Online

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100 nights free trial

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The Making of our Mattresses.

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A peek into the making of our mattress.


From around a 100 participants across Asia, we won the Red Herring Asia Award.

At the Amazon Seller Connect 2019, we won the Amazon Aces Gold as Bestsellers.

Our CEO and Co-founder, Ankit Garg, makes it to the Forbes 30 under 30 – Young Entrepreneurs List.

We won the Startup of the Year at the India Retail and eRetail Congress in the Home and Lifestyle category in 2019.

Sleep talking.

Words of praise and love from our customers.


After being fully confused between all the options – coir, latex, spring, foam – and a lot of methodical research, he discovered Wakefit

Rahul Dua

Comedian Rahul Dua has been sleeping better and deeper ever since he started using the Wakefit Memory Foam Mattress. Check out his review now!


Shoulder pain which started in Canada six years ago, and then back pain with pregnancy – finally, relief after buying Wakefit

Having lived in the US, was disappointed with the very thin layer of memory foam found in most Indian brands. His wife’s back pain disappeared after starting to use Wakefit

Monica & Gautam

Multiple store visits didn’t provide any answers on the best option. The email & telephonic discussion with Wakefit clarified their doubts and provided confidence to buy


She found the right spine support at the right quality and price point. The 100-day trial period was way better than the 5-minute lying down at a store


Bought it for his mother who had a custom sized bed and had never slept in the modern technology memory foam. Ended up buying 3 mattresses from Wakefit

Bangalore Customer

Had lower back pain owing to long hours in front of the computer. Research and high quality reviews revealed Wakefit and its high quality spine support

The more you know,
The better you sleep

Our Design

Today, numerous mattress brands have sprung up in India, where they simply outsource the manufacturing to a contract manufacturer by giving a product specification taken from one of the existing mattresses in the market. All you need to start is a simple website and a phone number. We’ve done the R&D, so that you don’t have to!

We believe that innovation should happen every single day. Design iterations should happen every single day. Understanding what our beloved customers want, should occur every single day. Manufacturing different formulations to keep making the mattress better year on year should happen all the time. That is the reason we have invested in the resources, R&D bandwidth and our best efforts in designing mattresses with care, and then engineering them with love.

Every fabric, every thread, every foam layer is painstakingly taken to make your Wakefit experience beautiful. Every design decision is based on one simple question that we ask ourselves all the time – Will this bring deeper sleep and the best rest possible?

We’ve done the R&D, so that you don’t have to!

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If you are looking formattress online shopping, then you have come to the right place! Any search for theBest Mattress Brandin India ends with Wakefit.

Welcome to the world of Wakefit. We create innovative sleep products that help you get a good night’ssleep, every night. We believe that a mind that sleeps right, thinks right. OurOrthopedic Memory Foam Mattresswill lull you into a deep sleep night after night and ourDual Comfort Mattresswill lend you the qualities of ahardand asoft mattress, without having to buy two different mattresses. Oursleeping pillowswill support your head just right, our back support cushion will ease yourback painand our sheeshamwood bedswill prove to be sturdy companions, come rain or shine. Ourmattress protectorsare a must, if spilling disasters are commonplace at your home, which are usually the case with kids and pets around. Ourfitted bed sheetsare super soft and super easy to fit on your bed for that wrinkle-free snug mattress.

All our products are available online and you’ll find that it’s easy tobuy memory foam mattresses online. Our size guides will help you decide whether to go in for aqueen size mattressor aking size mattress, ensuring you end up with thebest mattressfor yourbed.

So go ahead, take the plunge! You really can’t go wrong, the Wakefit memory foam mattress comes with a 100 night risk free trial.

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FAQs part

All your queries about Wakefit are answered!

What types of mattresses are manufactured by Wakefit?

We, at Wakefit, design and manufacture high-quality and high-performance mattresses. Currently, we produce two different lines of mattresses, the Wakefit Orthopedic Memory Foam Mattress and the Wakefit Dual Comfort Mattress.

What is the difference between Orthopedic Memory Foam Mattress and Dual Comfort Mattress?

Orthopedic memory foam mattresses are generally designed to be denser than other normal foam mattresses, making them more supportive to the spine. They mould to the shape of the body in response to heat and pressure, evenly distributing body weight. If you suffer from body pains, these mattresses are perfect for you! However, sleeping is a very subjective experience and might vary from individual to individual depending on their preference of sleeping surface. With our risk free trial policy, you can always have an alternative or return it completely.

The Dual Comfort Mattress is a dual-firmness (medium firm on one side and medium soft on the other) mattress. While most mattresses narrow down your options of firmness before purchasing, with our Dual Comfort Mattresses, you won’t have to pick one level of firmness. Just flip the mattress, at your convenience, to get the firmness of your liking. It’s like getting two mattresses in one!

Our suggestion: If you are looking for a mattress for personal use, we strongly recommend the Orthopedic Memory Foam mattress. Lakhs of our customers have tried and preferred it for its comfort and supportive features. But if you are looking for a mattress for your guest room, the dual comfort mattress will tend to be more handy as you can flip the mattress on the basis of the guest’s preference.

How are Wakefit’s Memory Foam Mattresses different from other ‘Memory Foam’ mattresses?

After years of research on the different sleeping patterns, body contours and various bedding materials, we have developed the right technology and design for manufacturing the best quality mattresses for a goodnight’s sleep. Compared to other memory foam mattresses, our foam’s design offers consistent support, and does not heat up due to body contact through the night.

How are Wakefit’s Memory Foam Mattresses different from ‘Latex Foam’ mattresses?

Latex foam is popularly known for being breathable and supportive, but it may not be the best material to invest in for pressure relief. Our mattress provides enhancements over latex with better support, breathability and pressure relief, at a much lower cost. Before buying your perfect mattress, you should also know the right source of the material used. No latex foams used in mattresses are 100% natural, despite the claims that they are about 95% natural, due to the hardening process required to set the material. Latex normally is synthetic and in many cases only about 30% natural, with the rest coming from chemicals and fillers.

Why do Wakefit’s Memory Foam Mattresses cost so low?

Surprisingly, it doesn’t cost a lot of money to craft a comfortable mattress with high-quality raw materials! Usually, the mattresses you receive are priced higher due to brand spends being passed on, retail commissions, sales commissions and wholesalers’ profits. Our mattresses are cheaper compared to others in the market because we cut out the middlemen to sell good quality mattresses directly to our customers at fair and honest prices.

Do Wakefit mattresses have a break-in period? OR How long does it take to get a comfortable sleeping experience on Wakefit mattresses?

Break-in period is the time that a new mattress usually takes to conform to the body shape of the individual. Most new mattresses have a break-in period, which keeps changing, making the mattress feel different from how it felt earlier and becoming more and more comfortable every day. The break-in period is usually 30 days, giving the body ample time to adjust to a mattress, allowing for perfect sleep on the mattress.

Does a new Wakefit mattress smell of chemicals?

Like most new products, you may sometimes find a slight odor when you unbox a new Wakefit mattress, kind of like in a new car. Fret not, this smell doesn’t last very long! We compress the mattresses when we ship them to you. So, when you open the packaging, the mattress will feel normal within a few hours with fresh, clean air.

Even though short lived, this smell comes from freshly made new foam that is packaged specifically for transit, and not from any harmful chemicals. Any minor smell that you may notice after fully opening the box quickly dissipates over the next few days.

How long do Wakefit mattresses last?

Wakefit mattresses are engineered to last you a long time. Our mattresses come with best-in-the-industry warranty of 10 years and 7 years (different for different products). The complete details of our warranty offerings can be found in the warranty page.

What’s the difference between buying on any e-commerce site versus buying on

When you purchase Wakefit products from our official website,, all customer support is handled by our internal team of experts. Also, all mattress purchases made through our website come with a 100 days trial period. However, in case of orders placed through other e-commerce websites, all customer services, including returns and exchange, are managed by that particular e-commerce website’s customer support. This may create some delays as each of these sites have a different workflow and SLAs for the same.

But irrespective of where you purchased your Wakefit product from, in case you are looking for answers and support, we are always there to help!

Your questions around our mattresses and accessories

How do Wakefit mattresses feel to sleep on?

Like magic! Our product team has designed the mattresses to ensure the perfect sleep with utmost comfort for all our customers. Our products not only offer proper support throughout the body, but are also breathable, durable and designed to meet all sleeping needs!

How firm are the Wakefit mattresses?

Our mattress is designed to be soft and plush on top while remaining supportive throughout. To simplify and give a reference, our mattresses are about a 6 or 7 on a scale of 1-10, with 1 being a feather pillow and 10 being a hardwood floor.

We’ve designed our foam to cater to the needs of different types of people. Wakefit mattresses are for those who like soft as well as for those who like firm mattresses. So, regardless of what your usual preference is, you’ll find something that’s perfect for you at Wakefit.

Do I need to air the mattress?

Our mattresses are designed in a way that in most cases, you won’t need to air them. We use spacer cloth on each mattress’ bottom to optimize air flow. If you use the mattress in a well-ventilated room, on a normal bed, there will be no requirement for airing the mattress. However, for floor use in more humid climates, we suggest that you regularly prop-up your mattress to ventilate it – this will help in keeping your Wakefit mattress dry and clean.

Do I need to flip the Wakefit Memory Foam Mattress?

Whatever your sleeping patterns and preferences are, we use a “Non-Flip” construction technique, which means that you will never have to flip a Wakefit Memory Foam Mattress. If you find yourself consistently sleeping on one side of the bed, you can turn the mattress 180 degrees (head to foot and foot to head side) to even out the wear.

Can I clean the cover of the mattress?

Yes, you can clean the cover of the mattress. Our orthopedic memory foam mattresses come with a removable cover that you can simply unzip, remove and clean the necessary spots with a mild detergent – gently dabbing the cover rather than rubbing it. However, do not machine wash or dry the mattress cover – it may shrink. Before putting the cover back on, make sure the cleaned area is 100% dry. For the dual comfort mattress, we recommend that you take a slightly wet cloth, dip it in mild detergent water and then dab the stain.

What are Wakefit mattress covers made from?

Our orthopedic memory foam mattresses come with two different covers. The inner cover is made using pure, breathable cotton (110 GSM) and is stitched permanently to the mattress surface. The outer cover is made using high GSM spun polyester fabric and has a zipper. This zipper cover can be removed and washed, whenever necessary for a clean, hygienic sleeping experience. Our dual comfort mattresses have the same outer cover as the one above, but it is non-removable.

Can I have a sample of the foam or cover fabric?

Unfortunately, we will be unable to provide samples of our mattress at the moment. Our foam and cover fabrics are only used after rounds of rigorous testing and market research to ensure they are of the highest quality and suited for our customers. In case you wish to know more about the material we use to manufacture your mattresses, feel free to get in touch with us on phone or e-mail ([email protected]).

Can I fold the Wakefit mattress?

Yes! Our mattresses can be folded and can be kept for a few days or weeks. In case you are shifting, the ability to fold is very handy! However, please avoid folding it for months as it can affect the shape and firmness of the mattress.

What is the weight capacity of Wakefit mattresses?

Wakefit mattress can support a person weighing up to 200kg on each side. So, for a double bed/two sleeper mattress, the weight capacity will be up to 400kg.

How to order a customized/custom-sized mattress?

To order a custom-sized mattress for your bed, visit the product page of the mattress you would like to purchase. Under ‘Step 1: Choose Size Category’ you will find the option of ‘Custom Size’. When you click on it, you will be prompted to enter the length and breadth of the mattress you require. Enter the details, click on update price and you’re ready to check out. If you require any assistance, you can write us an email at [email protected], and our team of experts will help you out.

Please note, the minimum length you can order is 66 inches (164.7 cm) and the maximum is 96 inches (243.8 cm). The minimum breadth you can order is 24 inches (61 cm) and the maximum is 90 inches (228 cm).

Is the Wakefit mattress safe?

Yes, all our products are totally safe for adults, children and even infants. The foam used in our products is sourced after rigorous research and is tested by an independent third-party foam certifier, to check the cleanliness and safety, ensuring that it is free from known harmful chemicals and gases.

What is the price of Wakefit mattresses?

We sell two lines of mattresses in all traditional sizes, and the prices vary by the size. To know more about our mattresses, sizes and prices, please visit our mattresses section.

Your queries about Wakefit bed

What wood is the Wakefit bed made from?

The structure (frame) of the Wakefit bed is made up of high quality Sheesham wood (Indian Rosewood). The bed also uses an MDF board on the inside of the frame to support the mattress.

Are there any color options for Wakefit beds?

No, we do not have color options because Wakefit beds are designed using multiple shades (natural color) of wood. Different ages of the tree give the frame of the bed a beautiful texture and color patterns. As a result of which, the final appeal of the bed is a lovely earthy mixture of different colors – some parts are light and some darker in color.

What is the expected life of the wooden bed?

Beds made out of Sheesham wood are considered to be very durable and are expected to work well for a long time. In addition to the natural strength and durability, we offer 3 years of warranty on the wood of our beds.

How are Wakefit beds delivered?

All Wakefit beds are delivered in safe packaging, split into two boxes. One box will have the MDF board, headboard and the footboard, while the second box will have the slats to put up on the sides and middle.

Why are Wakefit beds made to be DIY (Do It Yourself)?

During our initial research, we realized that the experience of having carpenters visit and install products at customers’ homes was not pleasant. In general, there can be confusion and mismanagement while coordinating the timings of installation and delivery. Most often, customers end up wasting time twice, once for the delivery and once for the installation. There too, the experience is often poor. Through our R&D, we have made the assembly of the bed so simple that any 2 adults can put it together in under 15 minutes. The assembly is as easy as the tightening of 4 nuts.

Also, it is fun to experience a little bit of carpentry and put the bed together yourself. The pleasure of sleeping on a bed that you’ve assembled is incomparable!

How much time will it take to assemble the Wakefit bed?

If you read and understand the bed assembly booklet (provided along with the bed), the assembly and installation of Wakefit bed is a simple 15 minute job!

What if I receive some parts with scratches/damages?

Usually, this doesn’t happen. But in case you have received a defective part, please drop an email to us at [email protected] and attach the pictures of the damaged part. We will ship you the replacement for it immediately.

Does the 100 nights trial period apply for Wakefit beds as well?

The 100 nights trial period is offered only on the Wakefit mattresses. If there are any defective parts on the bed or if the experience is not as per the expectation, we will arrange for the replacement of either the damaged part or the full bed.

How can I safely clean the Wakefit bed?

To safely clean the bed, use any cotton cloth, dip it in detergent-mixed water, squeeze it fully and wipe the wood. Please ensure that a dry cloth is used for final wiping to ensure there is no water or moisture left on the wood.

How can I remove the scratches and pencil marks made by my child from the bed?

Pencil marks can be easily wiped off using a wet cloth, as described in the question above. If there are scratches on the bed, you can ask any carpenter to make a visit and they will be able to help with using sandpaper and polish.

Can I polish the bed, when I feel like it?

Yes, you can! Our recommendation would be that you check out some YouTube videos and read up a couple of articles on wood polishing before proceeding. If you purchase a good quality wood polish, it’s very easy and fun to polish the bed as per your liking.

Can I uninstall the bed myself or will I need assistance?

Yes, the uninstallation of the Wakefit bed is as easy as its assembly. All you need to do is just unlock the 4 nuts and bolts, separate out the parts and pack it for wherever you go!

Have queries about ordering online?

Can I buy the Dual Comfort Mattress and then exchange it for the Orthopedic Memory Foam Mattress, if not comfortable, and vice versa?

Of course, you can! Your comfort is our priority! Just write to us at [email protected] or call us and our team of experts will assist you with the replacement.

I have accidentally ordered the wrong size. Can it be replaced with the correct size?

Yes, we will be able to help you with the replacement, in case you have ordered the wrong sized mattress. If you have measured your bed incorrectly and placed the wrong order, we will retrieve the order, place a new order and then ship a replacement mattress, while charging you just for the logistics cost. Since the process is elaborate, it may cause undue delays in the delivery. So we recommend that you measure your bed with the right tools without assuming the size.

You can write to us at [email protected] or call us and our team of experts will assist you with the replacement.

For all grievances

Please feel free to reach out to us on
Email at [email protected] or
Call us at +91-80-46385801


Can I get a replacement cover?

Wakefit warrants any damages in the cover due to defects in materials and workmanship when used normally for a period of 5 years from the date of original purchase. Shoot us an email or give us a call if you have any concerns. We will inspect the product and in case the defects are found genuine we will initiate the replacement process

What if the foam forms irregular indentations and is getting body impressions?

This is unlikely to happen for at least 4-5 years. We consider increased softness such as body impressions or permanent indentations to fall under our 5 year warranty. If you observe a visible indentation greater than 20% of the mattress thickness, please let our team know so that we can help you with the same

Why do you offer a 5 year warranty when other companies offer 10 years?

We help honor our customer’s loyalty by acting in good faith, and that means transparency, honesty, and accuracy in our pricing, and in our warranties. The reality is, other companies make it extremely difficult to prove damage and redeem the warranty. But with us, send us some photographs, we’ll help diagnose the issue, and we’d be happy to send a replacement per our warranty.

How do I make use of warranty if I think my Wakefit mattress might be defective?

Your Wakefit Mattress is covered by pro-rated warranty for 5 years against defects.

If you discover a defect in your mattress, just email us at [email protected] or give us a call at +91-91084 60014 to let us know what’s going on, and we’ll go from there. A couple of pictures may help illustrate your concern, so please include those when possible

What does the warranty cover?

The Wakefit mattress warranty covers only the following items considering normal usage:

– Wear and tear of mattress at the time of delivery and

– Undulations in the mattress surface

– Shrinkage of mattress thickness by more than 20%.

What does the warranty not cover?

The Wakefit mattress warranty does NOT cover items not expressly listed in the above question, such as, but not limited to:

– Sagging in the mattress that measures less than 20% of its original thickness

– Damage of the mattress due to misuse or abuse

– In Memory Foam Mattresses: Change in softness and recovery time of these materials over time is normal. This does not affect the pressure relieving qualities of these mattresses

– Fabric Stains, soiling, fluid penetration, tears or burns

– Damage caused by the use of an incorrect bed frame

– Unauthorized service during the warranty period and

– Normal body impression

How is the warranty claim calculated?

The amount returned will be pro-rated based on the 5 year warranty. For example, if the return request is placed 1 year after purchase, 80% of the mattress price will be refunded

How Sequoia Backed Wakefit Is Using Data & Technology To Democratise Sleep For Indians

With low-cost, quality sleep solutions products, Wakefit is evangelising sleep, one bed at a time

With 11,000 visitors daily on their website, the company assimilates rich customer data

Wakefit combines over 1000 hours of research, latest technology and Indian customers’ needs in an endeavour to democratise sleep across India

While everyone calls out to Prime Minister Narendra Modi for any and every current issue, Bengaluru-based online sleep solutions startup —Wakefit, founded by Ankit Garg and Chaitanya Ramalingegowda, took it upon themselves to offer him some much needed comfort. Taking PM Modi’s extensive travel and busy schedule into account, the startup launched an online campaign — OneIndiaOneWakefit in 2017, which invited ideas from across the country on how to enhance oneness amongst Indians.

The campaign aimed to show solidarity to the ‘unity in diversity’ concept and was met with an overwhelming response of over 80K reach across the website and social platforms and catalysed more than 500 ideas. The best fifty were sent to the PM with Wakefit’s signature memory foam mattress to help him sleep better. “The campaign was a subliminal attempt at conveying how one mattress can suit every Indian.’’

While the campaign garnered nation-wide interest, it is just one among a panoply of conversations the startup is sparking to help people realise the importance of sleep. Wakefit, both in its ideology and functioning, helps Indians improve their quality of sleep. The startup conducts extensive research on the science of sleep and manufactures a range of products to enhance people’s sleep and posture related needs, such as mattresses, pillows, bed sheets, neck-pillows, comforters, back cushions, etc.

The Changing Sleep Patterns Of Today

Expecting people to change their lifestyles and adhere to the age-old saying ‘early to bed, and early to rise makes a man healthy, wealthy and wise’ might be expecting too much in the modern era where sleep patterns are changing drastically.

One look at ‘The Great Indian Sleep Scorecard (GISS) 2018’ by Wakefit, makes one wake up to the realities of shifting sleep patterns in India today.

While the recommended number of hours for a good night’s sleep is 8 hours, GISS 2018 suggests that 31% of the people surveyed get less than 7 hours of sleep per day. The survey also shows that 80% respondents feel sleepy at work 1-3 times a week, and 48% feel they have back problems. This, can be attributed to people going to war against sleep with their army of mobile phones, emails, chat windows and social feeds.

The pace at which our lives function today is only likely to accelerate and in this context, it is important to make the best use of the hours of sleep available to people. To address this need gap, Wakefit was started with the purpose of providing people quality sleep products at affordable prices.

The company’s understanding of the sleep solutions industry has allowed it to create limited SKUs that includes two mattress types and one composition for all other bedding essentials in its portfolio, while addressing the needs of the customer. This is undertaken by setting up a state-of-the-art production unit in Bengaluru and using the research insights to produce high quality products. The first-mover advantage as an online direct-to-consumer sleep solutions startup is making Wakefit’s dream of evangelising sleep, turn into reality for a billion Indians.

Bringing NASA’s Tech To All & Sundry

In an effort to make the best of technology from across the globe available to the average Indian customer, Wakefit has introduced memory foam — the same material NASA introduced to provide cushioning for both its passengers and pilots — at an economical cost. The durability and comfort of memory foam is enhanced by using temperature measurement and pressure mapping technology. The memory foam mattress also uses a layer of open cell foam, named CoolFit technology, that enables breathability so the body can remain cool even during summers.

“This memory foam technology has helped us in creating our flagship mattress, which is suitable for all body types and is built keeping in mind the optimal distribution of pressure and weight.” says Chaitanya Ramalingegowda, co-founder of Wakefit. “We believe that everyone in India, right from someone who owns an Audi to someone who owns a bicycle should be able to afford a Wakefit mattress,” he added. And the company is surely heading towards achieving that, having clocked in sales of 3.5 lakh products in just three years.

The company is targeting households starting with a monthly income of INR 30K ($422), and is offering high-end memory foam mattresses that were once available between a range of INR 40K to 2L at an affordable range between INR 5.5K to INR 25K.

10 Prototypes, 100 Homes: Wakefit’s Initial Days Focused on Understanding the Customer

Mattress and other sleep products have traditionally been a touch-and-feel category, given the high costs of items and the personal nature of the product usage. Convincing customers that Wakefit is a trusted brand and that they could safely spend their money and be assured of receiving a cutting-edge product was the biggest challenge in the initial days of Wakefit’s journey. “Customers were worried, and rightly so, that the product may be spurious or adulterated or it may not last for long,” says Chaitanya.

Hence, the early days at Wakefit went into trying out six-to-ten different prototypes, visiting over ‘100 customer homes’ and understanding their needs as well as concerns. The startup believes that good things start at home and to abide by this sentiment, they give out mattresses and other products to their own employees for trial and feedback. Ultimately this extensive focus on individuals is what has paid off by allowing the company to generate a daily traffic of over 11,000 on their website, thus facilitating sales.

The website offers a 100-day trial and return policy and a 20 year warranty on its mattresses for customers, along with a no-cost EMI option for all the products in its portfolio.

“A lot of our effort went into educating customers on the science of sleep and how the product has been innovated from the ground up. We have even bundled up mattresses in our cars and gone personally for a delivery. This has resulted in an invaluable learning that gave us a head-start for our R&D,” says Ankit.

How Is This Industry Getting Disrupted?

The sleep products market in India is very large – in fact, the mattress market alone is expected to touch INR 14,000 crore by 2021 according to reports. The entry of online startups such as Mattress Box, Sunday Rest, Wink & Nod in the segment, and the rise in aspirations and awareness around sleep has fuelled the demand of the industry making the segment opportune.

With a market that is ripe and with access to products being just a click away, the snooze shop looks crowded. Will Wakefit be able to continue its REM (Rapid Eye Movement) on identifying newer ways to offer unique products to a billion Indians and thus stay ahead on the innovation curve?

“We believe in the strong dictum of listening to customers, and understanding their stated and latent needs equally. This obsession of keeping customers happy has enabled the company to be loved by a large base of over 2 lakh satisfied customers,” says Ankit.

With an increase in digitisation leading to people spending more time on smart devices, the Indian sleep patterns will continue to change. But with change, comes the need to pause and analyse nuances around the science of sleep.

Come March 15, people will be celebrating ‘World Sleep Day.’ While sleeping early and getting the right amount of sleep is a lifestyle compromise that we might not always be willing to make, the quality of sleep is definitely something we can improve. And making the right choice of sleep products is a sure shot way of getting a good snooze!

Wakefit VS Sleepycat Mattress | Price, Specification and Comparison

After a tiring day, everyone wishes to have a good night sleep. A good mattress will give you a comfortable sleep all night and you will feel fresh in the morning. With plenty of mattress choices available, there are few mattress brands in India which have given best quality mattress for their customers. Two of such few mattress brands are Wakefit and Sleepycat. When it comes to Wakefit vs Sleepycat, both are manufacturing quality mattress but still let us discuss which will be the best one to buy.

Wakefit VS Sleepycat – Number of Mattresses available


Wakefit is manufacturing two different mattresses.

Among the two mattresses, one is made up of Memory Foam and the other is made up of Soft Foam with high resilience foam on the bottom for both mattresses.


Sleepycat is also manufacturing two different mattresses.

Both the mattress are quite similar with the materials they use. The only difference is the height of the mattress. Sleepycat Original’s height is 6 inches and sleepycat plus is 8 inches.

Number of Mattresses available – To Conclude

Both manufacture only two mattresses and they are giving their best using these two mattress. In Sleepycat, both mattresses are Gel Memory foam mattresses and Wakefit has only one memory foam mattress. Both mattress in Sleepycat support Orthopaedic while only one mattress in Wakefit Support Orthopaedic. Wakefit Dual comfort mattress can be used both sides while Sleepycat can be used on one side only.

Wakefit VS Sleepycat – Materials Used


  1. Orthopaedic Memory Foam Mattress:This mattress used High Resilience foam as primary base and a new-gen memory foam on the top of it. It also has a cool foam to keep your body cool.
  2. Dual Comfort Mattress:This mattress uses High-resilience foam on one side and soft foam on the other. You can turn it upside down to change the feel of the mattress.


  1. Original:This mattress uses 5 inches of High density foam and 1 inch of gel memory foam. These layers act as firm and supportive base for our mattress.
  2. Plus:This mattress uses 6 inches of High density foam and 2 inches of gel memory foam. This mattress is manufactured to give us a softer and more comfortable feel.

Materials Used – To Conclude

Both the mattresses use high quality materials. There is no negatives about the materials used. To keep our body cool, Wakefit uses Cool foam and the Sleepycat uses Gel Foam. As far as the material is concerned, you can buy any of the two mattress brands.

Wakefit VS Sleepycat – Size Variation


The Wakefit mattress has plenty of size options. You can choose the best size which suits your family. They have a custom size option as well. Also, Memory foam mattress is available in 3 heights and dual comfort mattress is available in 2 height options.


Only available in two height and those two heights are named as Sleepycat original and Sleepycat plus.

Size Variation – To Conclude

As far as size variation is concerned, Wakefit has an upper hand while comparing to Sleepycat mattress.

Wakefit VS Sleepycat – Price Details


Dual Comfort Mattress: Rs. 5748.00 to Rs. 13075.00

Memory Foam Mattress: Rs. 7650.00 to Rs. 21180.00


Original: Rs. 10489.00 to Rs. 18989.00

Plus: Rs. 21989.00 to Rs. 24989.00

Price Details – To Conclude

On comparing the price details, Wakefit seems to give the best product for lesser price. For example: Considering the same size variable (78 X 72 X 8), Wakefit’s price is INR 21180.00 while Sleepycat’s price is INR 24,989.00. Wakefit gets the upper hand in this section.

Wakefit VS Sleepycat – Features


  1. 100 days free trail
  2. 20 years warranty
  3. Free shipping
  4. No Cost EMI
  5. Premium Quality


  1. 30 days free trail
  2. 10 years warranty
  3. Free Shipping
  4. 1 in 10 order donated to poor
  5. Premium Quality

Features – To Conclude

With 100 days free trail and 20 years warranty, Wakefit stands on top in this section as well. Even Sleepycat is giving free trails and warranty but less than Wakefit. Both are offering free delivery and good quality material.

Wakefit VS Sleepycat – Customer Reviews

Both Mattress have good customer reviews. In Amazon, both the mattress are rated 4.8/5 by customers which makes both as a good buy.

Overall Conclusion

As per Best Mattress in India review, both the mattress are good in all the sections. In few sections, Wakefit has an upper head comparing to Sleepycat. If you wish to buy a Gel Memory foam mattress, then go for Sleepycat and if you wish to buy a new gen memory foam mattress, then go for Wakefit. Both the mattress brand standards are quite high.

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