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A wildly popular conspiracy theory about why there are so many Mattress Firm stores is starting to sound less crazy

  • Mattress Firm is the largest specialty mattress retailer in the US.
  • Some argue that the company has too many stores, sometimes in high concentrations.
  • A comment on Reddit that suggested that Mattress Firm was laundering money went viral on Tuesday but has since been removed.
  • Mattress Firm’s parent company recently disclosed "accounting irregularities," Reuters reported.

If you’ve ever wondered why there seems to be a Mattress Firm on every corner in your city, you’re not alone. But one explanation for this phenomenon is more extreme than you might expect.

On Tuesday, a comment on Reddit claiming that Mattress Firm, the largest specialty mattress retailer in the US, is a money-laundering operation went viral — but it has since been deleted, The Next Web reported.

"Mattress Firm is some sort of giant money laundering scheme," a Reddit user wrote, adding: "I remember seeing 4 mattress firms all on each corner of an intersection once, and there is no way there is such a demand for mattresses."

This caused an outcry on the Reddit thread.

Mattress Firm, which acquired Sleepy’s in 2016, now has over 3,500 stores, sometimes in high concentrations. But Reddit users argue that there are too many, especially given that it stocks a product that people typically buy every seven to 10 years.

It’s a popular conspiracy theory on Reddit.

"Multiple stores = more places to shuffle money between and more sources for fake money to appear to come from," another user wrote.

The South African retailer Steinhoff bought Mattress Firm for $3.8 billion in 2016. At the time, analysts were skeptical about why Steinhoff had forked over so much for a business increasingly threatened by new startups such as Casper.

Toward the end of last year, Steinhoff’s stock price tanked by as much as 62% in one day, wiping out $15 billion of its market value, Reuters reported. The company postponed publishing its full-year accounts, citing "accounting irregularities," and its two top executives and chairman have resigned.

Mattress Firm did not immediately respond to Business Insider’s request for comment.

The 7 Highest Rated Firm (Hard) Mattresses in 2020

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One of the first things you ought to do when you go ahead and start looking for a bed is to identify the type of sleeper that you are. Do you prefer to sleep on your sides, back or stomach? As long as you get that sorted out correctly, you are good to go.

The next thing to consider, and probably the one that would ultimately determine your choice, is the mattress firmness. We are going to take a closer lookat some top rated firm mattresses on the market. They are usually preferred by people who like to sleep on their backs or stomach.

For more options, we recommend that you read our highlights of best-rated brands and see the winners for each category.

Of course, that’s far from being enough when it comes to determining the firmness level of your bed. There are quite a few things that you would have to account for to understand what makes a great firm (or extra-firm) mattress. That’s why we’ve taken the liberty of providing you with everything you need to know in a structured and comprehensive manner. Hopefully, after you are done the reading, you’ll be confident choosing your ideal “hard” mattress.

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  • Trial Period: 120 Days
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  • Trial Period: 120 Days
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  • Trial Period: 120 Days
  • Warranty: 15 Years
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  • Trial Period: 100 Days
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Top 7 Firmest Bed Reviews

Saatva – Affordable Luxury

Highlights:

  • CertiPUR-US® Certified
  • 120-Day Trial
  • 15-Year Warranty
  • Charity Initiatives
  • Made in the USA

Saatva’s Firm model is an especially supportive innerspring bed that features a coil-on-coil construction with firmer foams in its comfort layers. Sleepers should feel like they are floating on top of the mattress rather than sinking into it and the alignment should be great for most back and stomach sleepers.

The coil-on-coil design includes individually wrapped springs on top of an interconnected coil base. While the first layer of coils helps contour, the base helps prevent sagging and gives support. The steel in the base coils has been tempered, which increases their durability.

Why is it special?A firmer innerspring experience provides all the things people love about coils. From bounce to support, Saatva offers a high-quality package.

It has premium features, like an enhancement to the lumbar area, as well as a dual perimeter edge support, and the incorporation of organic cotton into its cover. In addition, Saatva offers free White Glove Delivery and mattress removal.

Nectar – Exceptional Value

Highlights:

  • CertiPUR-US® Certified
  • OEKO-TEX® Certified
  • 365-Day Trial
  • Forever Warranty

This bed was made to suit most budgets with exceptional value due to the generous trial period and reasonable price. If you love the traditional feel of memory foam but feel like you get stuck deeper that you’d like it most mattresses, Nectar could be for you. Firm and supportive, but great for pressure points, Nectar uses a combination of three types of memory foam to provide the deep cradle many sleepers love without causing them to get stuck or overheat.

Because of the great support and soft pressure point relief, this bed could be a great option for a variety of sleeping positions, helping to maintain proper alignment. Though Nectar allows you to sink in comfortably, it shouldn’t retain heat like other memory foam options because of its breathable cover and the gel-infused top layer of foam.

What stands out?This bed was made with one firmness level to be suitable for most sleeping positions so you shouldn’t have to worry if you’re a combination sleeper or your partner sleeps differently than you. Combined with the extra-long trial, its versatility makes it a great value.

Plank by Brooklyn Bedding – Extremely Firm

Highlights:

  • CertiPUR-US® Certified
  • 120-Day Trial
  • 10-Year Warranty
  • Made in the USA

Firmer beds have plenty of benefits, from properly supporting stomach sleepers to helping many sleep cooler. For those looking for the right option, Plank by Brooklyn Bedding should be firm enough to support you, while allowing some cradling so you don’t feel like you’re sleeping on an actual plank.

On this firmer Brooklyn bed, you’re not likely to sink in but rather lay on top of the supportive foams and enjoy an evening of cool sleep. This option is great for stomach sleepers for proper spinal alignment, and while it might not relieve pressure points like memory foam, if you like sleeping on the floor, odds are that’s not a huge factor on your list. However, if the bed is a little too soft for your liking when it arrives, you can even flip it over for a firmer feel.

What makes it unique?As the foams are quick responding, most sleepers shouldn’t have any trouble with repositioning, and though it’s an all-foam model, with gel infusions, it shouldn’t retain heat.

For stomach and back sleepers, this bed is likely a dream come true, especially if you don’t find yourself preferring less cushion.

Brooklyn Aurora – Amazing Cooling

Highlights:

  • CertiPUR-US® Certified
  • 120-Day Trial
  • 10-Year Warranty
  • Made in the USA

For those who want to sleep on a firm cooling mattress with great features, the Brooklyn Aurora is one of the best we’ve seen, which is offered in a Firm configuration. The Brooklyn Aurora uses proprietary Titanflex™ latex alternative as the main foam in this bed with cooling and support mechanisms built into every layer. With pocketed coils, memory foam, and copper gel integrated into various parts of the bed, we know it may be oversaid, but this mattress has it all.

Why is it special?Brooklyn aims to pass along their savings in manufacturing to the customer, which is why they own their manufacturing process, cutting out middlemen. This means customers could get luxury quality and materials in a bed in box option without paying an exorbitant amount.

However, that’s not even the best part of this bed. While it’s exceptionally firm, it also has bounce, motion isolation, and edge reinforcement for those who want support they can rely on.

Loom & Leaf – Memory Foam

Highlights:

  • Organic Cotton Covering
  • CertiPUR-US® Certified
  • 120-Day Trial
  • 15-Year Warranty
  • Made in the USA

Firm memory foam? Although it may seem too good to be true, especially to stomach and back sleepers, the Firm model from Loom & Leaf is an incredibly supportive memory foam solution.

With the perks of a luxury mattress crossed with a firmer feel, this bed should elevate sleepers without making them feel like they’re sleeping on a rock.

The supportive foam and quilted organic cotton cover give it some comfort while the overall construction of the layers delivers firm support. With a cooling Spinal Zone Gel pad in the center third, sleepers should experience ideal temperature regulation and some extra support for the spine. This is especially helpful when lying in a position with a lot of surface area contact with the bed.

What stands out?For a good firm memory foam solution, it is hard to beat Loom & Leaf. It is an exceptionally well-made product that feels truly high-end. If you decide to purchase, you’ll even receive complimentary White Glove Delivery and mattress removal services.

Zenhaven – Flippable

Highlights:

  • Dual-Sided
  • OEKO-TEX® Certified
  • 120-Day Trial
  • 20-Year Warranty
  • Made in the USA

If you’re not quite sure if you need a harder mattress but suspect that maybe you should try one out, Zenhaven is a safe option because you can flip it over at will for a new feel– it is dual-sided. The brand claims that its Gentle Firm side feels 18% firmer than its Luxury Plush side.

Zenhaven uses four layers of tree-tapped American-made Talalay latex, bundled in organic New Zealand wool and cotton. The Talalay process for producing latex ensures a durable and consistent material that should also be hypoallergenic. The brand has taken its production one step further by innovating the Talalay design to include five zones for even more support for the shoulder and torso areas.

What makes it unique?Zenhaven has a luxurious latex feel, giving the body a buoyant sensation when lying down, along with solid support and quick responsiveness in each layer. If you find yourself in need of a softer bed, it’s only a flip away.

Complimentary White Glove Delivery and free mattress removal are part of the Zenhaven package, making your best night’s sleep even more hassle-free.

Love and Sleep by Nest Bedding – Budget Choice

Highlights:

  • CertiPUR-US® Certified
  • GREENGUARD Gold Certified
  • 100-Night Trial
  • Lifetime Comfort Guarantee
  • Lifetime Warranty
  • Made in the USA

Nest Bedding® built its entry-level Love & Sleep budget bed with so many higher-level features that we’re surprised at the price. Their multiple comfort levels include a Firm mattress that works well for exclusive stomach sleepers and back sleepers who like a little extra support.

This iteration of the Love & Sleep has a supportive 8-inch foam core that is topped with a 2-inch layer of Energex foam that provides pressure relief and contouring. The entire bed is wrapped in a durable cover integrated with phase-change materials to help keep your temperature regulated throughout the night.

Why do we love it?The company has included some impressive cooling technology and a generous sleep trial/warranty package with their beds that give it fantastic value in the entry-level space. Additionally, for being an all-foam bed, this model does well with motion isolation and provides enough bounce to keep most sleepers happy.

There is also a Lifetime Comfort Guarantee that helps ensure your satisfaction for as long as you own the bed.

Who Should Sleep on a Firmer Bed?

One of the first things that you want to consider is what kind of sleepers benefit the most from a good firm option. If you usually sleep on your back or your stomach – you may fall into that category. At the same time, if you are a heavier regarding weight, you’d also likely benefit a lot from a hard mattress that is more stiff than what a side sleeper needs.

For those of you who like to sleep on their backs – the harder bed will work at keeping your spine in proper alignment, and it should prevent excessive sagging and contouring.

Stomach sleepers, on the other hand, also benefit from a hard mattress for reasons that are quite similar. They tend to keep a particularly flat profile, which results in fewer gaps between your body and the bed. With this said, if you prefer belly sleeping, you should consider a unit that will prevent your back from arching. At the same time, the bed should prevent your pelvis from sinking right into it.

Who Shouldn’t Get a Hard Bed?

Naturally, some people wouldn’t prefer a particularly hard bed. Those of you who like sleeping on their sides probably wouldn’t appreciate the extra firmness. The reasons are numerous.

Right off the bat, the very first thing that you should consider is that while sleeping on your side, you exert a lot more pressure on a concentrated surface on the mattress. That’s why the sinkage can be a lot more. If the bed doesn’t contour your body and sink appropriately, you can start experiencing pain in your shoulders and lower back.

People who are light regarding weight should also stay away from hard beds. The reason is quite simple – they wouldn’t be able to exert enough pressure on the bed to sink and would likely float on top of it. This is a rather unpleasant sensation that can also cause a lot of issues.

Benefits of a Firm Model

Obviously, firm mattresses are suitable for a particular types of sleepers. There are numerous benefits brought by a firmer bed, so let’s have a look.

  • They are more comfortable for some

The truth is that you can never have too much support. However, the opposite is true. Firmer mattresses offer an expressed amount of support, and they are a lot more comfortable if used by the right person. Those of you who experience lower back pain, neck or joint issues could benefit.

You would never be able to get a proper rest if your mattress is overly soft or if it’s sagging for the positions we’ve discussed. With this in mind, a proper bed with the necessary amount of firmness will comprehensively align your spine, inducing a state of great relaxation.

  • Excellent alignment

If there is one thing that you should consider when picking a mattress, that’s the spine alignment. A firm bed can significantly help with this if used for the proper positions.

  • Proper distribution of weight

A firm model offers splendid overall weight distribution which can alleviate a lot of pressure points between the body and the bed.

Buyer’s Guide

As you have started your search online, there are a few guidelines you can use to help find something you will be comfortable on for years to come. While some people like to go to shops like Mattress Firm or other local stores, if you prefer to shop online, reference the following tips to help make your selection.

How Firm?

There are different types of firmness levels when it comes to it. We’ve decided to focus on those who score up the higher end of the scale.

Typically, for a mattress to be above the average, it has to be medium firm, firm, and extra firm. These all have different purposes.

For instance, medium-firm beds are preferred by the vast majority of sleepers. It’s estimated that about 80% of people prefer this particular firmness level. Firm ones would feel slightly less tough in comparison, and the firmest ones are very sturdy.

Hard mattresses are great for back and stomach sleepers while extra-firm ones can be used by people who are substantially overweight or are just very heavy. This would help guarantee the necessary support.

What Material?

There are different types of materials that you can go for. The most preferred on the market when it comes to beds are memory foam, innerspring and latex.

Now, if you are a fan of memory foam mattresses, you could have a harder time finding a firm, let alone extra firm bed. This is due to the natural properties of the material.

On the other hand, innerspring and latex are materials are generally more responsive, and they can make it easier for the mattress to be a firm. They are the predominant materials for most extra-firm solutions just for that reason.

Beware of Sagging

Sagging in mattresses that are firmer could be a serious issue for sleepers. In certain situations, the excessive sag is caused by the low quality of the material. That’s why we recommend making no compromises if you’re to buy a firm bed.

Old mattresses, however, may no longer have the material or structural integrity to deliver the necessary amount of support. Keep in mind that the average useful lifespan for the majority of beds will range between 8 and ten years. Of course, there are a lot of factors that might affect and alter this such as usage, body type, weight, and others of the kind.

Edge Support

The edge support is quite important for some, and it’s amongst the factors that you can account for. Poor edge support could potentially lead to quicker sagging of your mattress as you sleep regularly on it.

For those sleepers who share it with someone else, you are likely to find yourself on edge a lot more than you’d like to. This is when you can definitely appreciate proper edge support.

However, another way to help get around it is to get a bigger size if you are part of a couple. For instance, instead of getting a good Queen size mattress, you can order a King size so there is more available space for each person.

Amorous activities are also an important consideration. Interestingly enough, quite a lot of couples enjoy taking advantage of the edge of the bed for sexual activities. Most of the options outlined above do not suffer from this problem.

Temperature (Air Flow)

This is one of the most commonly underestimated characteristics and also one of the most important ones for many people. The air flow that your mattresses allows largely determines the overall temperature of the unit.

The last thing you’d want is to wake up sweating through the night, just because you’ve picked a unit that retains a substantial amount of heat.

You can aim for something cooler and innerspring and latex are the leaders in this segment, though there are often gel infusions in memory products. Overall, a cooler bed is attributed to better sleep and proper rest.

Frequently Asked Questions

What is a Medium-Firm Mattress?

When you’re looking for a bed, you’re looking to blend the perfect amount of two key features, which are pressure relief and support. You want one that is soft enough to cushion the places where the body tends to develop pressure when lying prone, and you also want a bed with enough support in place to keep your weight resting evenly. This blend is not the same for everyone or every sleeping position, but Medium-Firm tends to accommodate most sleepers in most positions.

If you’ve been doing some mattress shopping, you’ve probably heard the words “medium-firm” a lot: there’s definitely a reason for this. Mattress manufacturers looking to capture the largest market for their brand aim for this firmness because it tends to be the most versatile feel across the largest population of body types. It is also ideal for combination sleepers who switch positions at night.

It’s important to keep in mind that not every sleeper will experience a bed in the same way, and what feels Medium-Firm for one person might feel quite a bit firmer to someone who is significantly lighter than average. Likewise, someone significantly heavier might experience a bed marked Firm as quite a bit softer.

How is mattress firm doing

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There are more than 400,000 foster children living in the U.S., many of whom have entered care with nothing but the clothes on their backs. To help foster children get the essential items they need to succeed, Mattress Firm hosts three collection drives each year to gather sleep essentials like new pajamas, books for bedtime stories or toys. Our next drive is the Bedtime Book Drive, and it will begin in June.

Make a Cash Donation Today

Monetary donations may be made at our store locations, online or by mail. Online donations are easy, safe and secure and may be set up as a one-time or recurring gift. You can even set up your own fundraising campaign.

To donate by check, make payable to Mattress Firm Foster Kids and mail to:

Ticket to Dream Foundation
Attn: Mattress Firm Foster Kids
1400 Rocky Ridge Dr. #280
Roseville, CA 95661

Your gift will help provide foster children with the special services and programs they need to thrive. Mattress Firm knows, not everyone can be a foster parent, but anyone can help a foster child.™

Careers & Employment

In 1986, three incredible individuals came together over borrowed pool furniture with an idea – a vision to create an unsurpassed guest experience that would revolutionize the bedding industry. That same year, their vision became a reality with the opening of the first store in Houston, Texas on July 4th and remains true to this day.

Headquartered in Houston, Texas, Mattress Firm, has since transformed to 2,500+ store locations and 8,000+ team members. Together, we seek to improve lives one relationship at a time – with Integrity, Service and Passion guiding the way.

Integrity
Do the right thing when no one is watching.
Be honest with yourself and others.
Demonstrate company values by being consistent in decisions and execution.

Service
Exhibit servant leadership by putting the needs of others first.
Consistently exceed the expectations of the people around you.
Serve your community and find opportunities to GIVE BIG.

Passion
Live with a spirit of optimism and enthusiasm every day.
Focus on learning and striving to improve yourself and others.
Find ways to celebrate and acknowledge the success of those around you.

We vow to provide high-quality care for our guests and associates through a strong commitment to diversity, equality and inclusion. We celebrate and respect differences, regardless of race, ethnicity, sexual orientation, gender identity, age, language, abilities/disabilities or any other defining characteristics. All are welcome, respected and valued.

At Mattress Firm since: 2005

What is an important accomplishment you’ve achieved at Mattress Firm?
Up to this point in my career with Mattress Firm my most important accomplishment would have to be when I managed the number one store in the company.

Why do you like working at Mattress Firm?
I like working at Mattress Firm because it allows for me to be Dennis. At work I can be passionate, execute visions, and provide a better life for my internal and external customers. These are things I envisioned as a child, changing the world one person at a time.

How would you describe the growth opportunity at Mattress Firm?
The opportunity for growth is high at Mattress Firm; tons of growth! Understand it will be like anything else in life, you will only get out of it what you put in. Positions at Mattress Firm are earned through hard work and performance regardless of tenure.

What do you enjoy doing in your free time?
1. Spending time with family
2. Going to church
3. Shopping

At Mattress Firm since: 2009

What is an important accomplishment you’ve achieved at Mattress Firm?
Due to my performance at the beginning of my career I was able to become a Store Manager in less than 3 months of starting with Mattress Firm at one of the best locations in my district. It was very rewarding that Mattress Firm trusted me with achieving store quotas in such a short time of starting with the company.

Why do you like working at Mattress Firm?
I LOVE working here because I’ve made some really great friends. It’s really nice to be surrounded by people who genuinely care about me and want to oversee my development.

How would you describe the culture at Mattress Firm?
The culture at Mattress Firm is like working with your friends every day. There is never a dull moment and I can expect to laugh and smile every single day.

What do you enjoy doing in your free time?
1. Spending time with family & friends
2. Watching football (Pro&Collegiate)
3. Watching Broadway shows

At Mattress Firm since: 2010

What is an important accomplishment you’ve achieved at Mattress Firm?
Joined the AWESOME marketing department!

Why do you like working at Mattress Firm?
The people and culture are the #1 reasons! It really is what drew me to this company. Also, the amount of growth I’ve been able to achieve with the help of my mentors.

How would you describe the culture at Mattress Firm?
Encouraging and Supportive, Passion for LIFE! , and Hardworking (but we still have fun while we do it!)

How would you describe the growth opportunity at Mattress Firm?
The opportunity is definitely there! But it takes hard work, focus, dedication, and ENTHUSIASM!

What is the greatest thing you have learned at Mattress Firm?
If you think you can do it, try. If you think you can’t, try still because you can never succeed if you don’t! There are many things I have learned from my short tenure here from both on the sales floor and corporate office, but I feel this sums it up.

What do you enjoy doing in your free time?
1. Concerts
2. Patio Lounging
3. Mini Road Trips to visit friends around Texas

At Mattress Firm since: 2007

What is an important accomplishment you’ve achieved at Mattress Firm?
Inducted into the Wall of Fame, Multiple-Million Dollar Writer

Why do you like working at Mattress Firm?
I enjoy the challenges of dealing with a wide array of personalities including clients and sales associates. The culture of Mattress Firm is special.

How would you describe the culture at Mattress Firm?
The culture at Mattress Firm is like a second family. There is a tremendous amount of support amongst each other. Mattress Firm associates are a very caring group.

How would you describe the growth opportunity at Mattress Firm?
The growth potential is limitless. Look out Steve Stagner.

What is the greatest thing you have learned at Mattress Firm?
I learned that training makes the sales team more knowledgeable, more comfortable and makes the associate and the company a better bottom line. Also, there is no truer statement than "a sale is the transfer of enthusiasm".

What do you enjoy doing in your free time?
1. Playing Golf
2. Gardening
3. Fishing

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