How Firm Is Emma Mattress

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The UK’s Most Awarded Mattress, Made in the UK.

Our exceptional product quality has been proven to provide the greatest sleeping experience. With awards, endorsements and recommendations from notable testing agencies such as Which?, The Independent, T3, Good Housekeeping and many more. Our Emma Original is the UK’s most-awarded mattress in 2019, but don’t just take their word for it! Take advantage of our risk-free 200-night trial and try it out yourself.

"Emma has managed to rise above the excellent competition in this area to be crowned best mattress."

"Exceptional. It’s one of the highest-scoring mattresses we’ve tested in years!"

Which? Consumers’ Association, 2019

"This is as good as it gets. "

The Independent, 2019

"The ‘Emma Original’ mattress – best mattress for all-around comfort."

Ideal Home, 2019

"Substantial firm mattress that provides best nights sleep."

Good Housekeeping Institute, 2018

"This design provided a comfortable, non-sweaty night’s rest for both our testers."

"There is no doubt that this is the UK’s leading mattress!"

The Mattress Guide, 2020

Made with you in mind.

200-Night Trial

Now isn’t the time to worry about having to make a quick decision about whether the Emma products are perfect for you. That’s why for now we have doubled our risk-free trial period from 100 to 200 nights, So, relax, take your time and enjoy.

Free, no-contact delivery

Each Emma product is delivered factory-fresh and brand-new straight to your doorstep. Our no-signature regulation cuts out all unnecessary contact between you and the courier service. And as usual, delivery and returns are entirely free.

10-Year Guarantee

Your mattress comes with a 10-year guarantee. That’s how sure of its quality we are. So, in the unlikely event that you have any problems, let us know and we’ll sort it out.

0% Finance

We’ve partnered up with Klarna to give you the freedom to spread the cost of your Emma items

Mumma S

"Fabulous mattress! My husband often complained of back troubles in the past (he’s 33yrs old) so we decided to invest in an Emma mattress after reading the reviews. We are so glad we did! It’s perfect for us and we wouldn’t go back to cheapy/rubbish mattresses ever again."

Ross E

"I was very doubtful of the reviews and ratings which kept coming up online, but I took a gamble and opted for an Emma mattress. There is absolutely no way I would return or replace it as it is literally the best mattress I’ve ever had. Couldn’t be happier with it."

John G

"Amazingly comfortable mattress and excellent customer service. I bought a King and we slept on it on the floor for some time after buying our new house — even on the floor it was really comfortable! You cannot feel the other person in the bed moving around at all."

Patricia C

"Loved it from the first night! Extremely comfortable and easy for me to move on my own. My last mattress was a traditional one and a nightmare to move, taking 2 people, so the Emma is a delight after that. My sleep has improved too. I really highly recommend it."

Don’t just take our word for it – see for yourself! Find out which Emma is right for you.

Emma is the reason why so many people can’t get out of bed

Here’s the Emma Sleep Design Story


Our team of engineers have dreamed up a mattress that kicks quality butt. The Emma is constructed from premium memory foams so your mattress will maintain it’s supportive qualities and keep you sleeping happy.


Who says a mattress can’t have fashion sense? The grey-and-white mesh mattress cover turns heads on pillows.


No one wants an uncomfortable mattress, which is why Emma was designed to provide ultimate comfort for every type of sleeper.

Cooler sleep + longer sleep = happier you

Did you know…?
Home air-conditioning units aren’t common in Europe but Europeans still average five hours more sleep per week, even in warm weather. Not fair, huh? This is why our engineers have designed a cooling mattress that is comfortable and breathable. The Emma mattress combines open-cell foams with cut-out technology so your mattress stays cool and helps you sleep better for longer. Now that’s fair.

Emma doesn’t have a wrong side of the bed

The Emma Mattress has scored high with European Consumer Testing Associations for its memory foam anti-motion transfer properties. This means that if you sleep next to someone who moves around, you won’t feel a thing. One of the reasons our motto is “Don’t worry, sleep happy.”

A durable dream come true

On average, Americans buy a new mattress every seven years, compared to Europeans who buy a new mattress every ten years. Is it because Europeans are cheap, or because their mattresses are better? Our money is on the second option. That’s why our team of engineers have dreamed up a good mattress that is not only comfortable and breathable, it’s durable too. Emma has scored high with European testing associations for durability, so your mattress will keep its form and shape for years to come. Just another reason why our motto is “Don’t worry, sleep happy.”

Check out our most popular products!

Emma Mattress

Emma mattress is designed to enhance your sleep experience. Discover a mattress that gives you the ideal pressure relief and maximum comfort against back problems.

Emma Pillow

Emma Memory foam pillow is designed to help you sleep better. You can customize your pillow to get it firm or soft, high or low, just as you want it!

Emma Protector

The maximum protection for your Emma mattress. A waterproof, breathable, probiotic and antibacterial cover. Patented innovation for your mattress.

Emma is proud to be one of Europe’s highest rated mattresses. And we have the numbers to prove it: Less than 4 years + 500,000 happy sleepers = 29 European Consumer Testing Awards

"Their memory foam mattress is gentle comfort that rests on hard science in order to provide you with the perfect foundation for a sensational night’s sleep."

Good house keeping Institute, 2018

Emma is proud to be one of Europe’s highest rated mattresses. And we have the numbers to prove it: Less than 4 years + 500,000 happy sleepers = 29 European Consumer Testing Awards

"This is as good as it gets."

The Independent 2019

Emma is proud to be one of Europe’s highest rated mattresses. And we have the numbers to prove it: Less than 4 years + 500,000 happy sleepers = 29 European Consumer Testing Awards

"The bed-in-a-box foam Emma mattress was rated best mattress by consumer organizations in six countries."

Emma is proud to be one of Europe’s highest rated mattresses. And we have the numbers to prove it: Less than 4 years + 500,000 happy sleepers = 29 European Consumer Testing Awards

Mattress Firmness

Find the best firmness level for you

What does mattress firmness mean?

In your search for the correct mattress you are usually faced with the choice ofmattress firmness. But what exactly does mattress firmness mean? When lying down, your spine should be aligned orthopedically correct. For this, it is important that the mattress is not too soft and not too hard. This is where the mattress firmness comes in and you must decide on what is suitable for your individual needs. If you choose the wrong degree of firmness it can lead to long-lasting damage to the spine, unnecessary tension and back discomfort.

If the mattress is too soft, it may give little support to the spine and the entire body will then sag. This then leads to constant back problems. In this case, a different mattress with a higher degree of firmness should be selected.

If the mattress is too hard, it may mean that your skin is being pressed too hard and not enough blood circulation is allowed to flow. This causes sleepy arms or legs. At night, your body must recover and regenerate, so it is very important to make sure your body has proper circulation. If you notice that your mattress is too hard you should look into sleeping on a softer mattress

Levels of Firmness

Mattresses are available in 5 different degrees of firmness. Here is an overview:

  • Hardness 1:Mattresses with the hardness H1 are very rare, as this degree of hardness is only suitable for adults up to 60 kg. These are usually custom-made.
  • Hardness 2:People weighing between 60 and 80 Kg should choose this degree of hardness.
  • Hardness 3: Mattresses with a hardness of H3 are most frequently bought. The upper limit of such a mattress is 110 Kg.
  • Hardness 4: A mattress with hardness H4 has an upper limit of 140 Kg and is described as very firm.
  • Hardness 5: The hardness degree H5 is one of the rarest degrees of hardness with the hardness H1. They are also usually made of special products for people weighing over 140 kg.
  • Depending on the mattress manufacturer, however, these details may vary. As there are no fixed rules on how to specify the degree of hardness, manufacturers are free to decide on these designations. Some manufacturers use, for example, designations such as "F1", "soft", "medium" etc.

Emma Mattress firmness

Emma Mattress has a medium firmness which allows the body to slightly sink into the mattress, thus keeping the spine in alignment and allowing for just the right amount ofbody support. But the firmness of our mattress is adjustable! When you get your mattress, you try it for a couple of days and if you don´t feel comfortable you can get back to us and we will send you a free of charge memory foam comfort layer, either soft or firm, to adjust the mattress to your preferences and maximize your comfort! You can also buy amemory foam mattress topper.

Because needs vary between individuals, we offer100 daysto test the Emma mattressrisk free!The trial period starts on the day of the delivery. You can test the Emma Mattress for 100 days to decide wether or not you are satisfied with our product. If you realise the mattress is not the perfect mattress for you, we will arrange a pick-up date and full refund for you!

Emma mattress review

Extremely comfortable and supportive, sleeping on the new Emma mattress is like a dream. Can there be a better mattress than this?

T3 Verdict

The Emma Original is the best mattress you can buy right now. Bouncy but buoyant, you won’t sink into it – and you won’t be disturbed by a restless partner either. It’s extremely comfortable, supportive, and should suit most body shapes and sleeping styles.

Reasons to buy

Exceptionally comfortable and supportive

Especially good for sleepers who move a lot

Reasons to avoid

Some may find it a little warm

The Emma Original mattress might sound like it’s the first product from German mattress maker Emma, but it’s actually the second, arriving a year after the company’s popular Emma Hybrid mattress.

The new Emma mattress loses the layer of conical pocket springs found in the Hybrid, swapping it for three layers of pressure-relieving foam instead. The company claims it offers the next level in support, comfort and durability, and will suit all types of sleeper and body types.

So does it? Is it the best mattress you can buy? For this Emma mattress review, we tested the new version for 12 months to find out how good it really is.

What is the Emma Original mattress?

The Emma Original is the second bed in a box foam mattress from Frankfurt-founded company Emma. You can only buy it online, and it arrives at your door – rolled-up and vacuum-packed in a compact and easy-to-move box – from the company’s UK manufacturer. Simply remove the packaging and the mattress expands into shape within two hours.

Inside the 25cm-deep mattress, there’s a 3cm breathable Airgocell foam layer, followed by 2cm of visco-elastic memory foam to relieve pressure, and 19cm of supportive cold foam at the base – the latter is grooved to help distribute your weight for extra pressure-relief. On top, there’s a removable, machine-washable and temperature-regulating cover.

Unlike some of its rivals, the Emma Original has handles on the sides, making it easier to move. This isn’t a mattress you need to flip, or even turn; but they’re handy to have during the initial set up.

According to the company, the new Emma mattress is suitable for people weighing between 50kg and 130kg, will work with any bed base and can be used with an electric blanket.

Emma mattress: firmness

So what’s the Emma Original mattress like to lie on? According to Emma, it’s a medium-firm mattress – and we’d agree, rating it a 6.5 for firmness (with 10 being the firmest). It’s surprisingly soft on top, with a little bounce, letting you sink in initially before pushing you back onto the surface of the mattress. That’s where you remain, beautifully cushioned and supported for the rest of the night.

This coincides with the findings from our sister site Real Homes, which recorded the mattress sinking around 7.7cm when the team positioned a 56lb weight in the middle. That isn’t much sinkage at all (some sink below 9-10cm), and it’s all thanks to that buoyant Airgocell foam and high-density poly foam at the base of the Emma mattress.

Real Homes’ reviewer Linda Clayton also found the Emma Original mattress to be medium-firm

Firmness is relative, of course. Our reviewers ranged in weight between eight and 17 stone (112-238lb): most rated the new Emma mattress as medium-firm, but our heaviest tester felt it was closer to a medium mattress, while our lightest tester judged it to be on the firmer side.

How comfortable is the Emma mattress?

Sleeping on the Emma Original is exceptionally comfortable. We found the new Emma mattress to be very supportive, whether you’re sleeping on your front, back or side. Side sleeping was particularly luxurious thanks to that lovely foam, which cushions your shoulders and hips, and helps keep your spine straight. But front and back sleeping were also a joy, with the material pushing back to keep us positioned on top of the mattress, while creating a supportive, cushioned environment.

We also found motion transfer to be minimal. The Emma Original is very good at absorbing movement, so if you have a restless partner you’re unlikely to be disturbed by tossing and turning.

The only minor complaint came from one of our reviewers, who occasionally found the Emma Original to be a little warmer than hybrid mattresses like the Simba or Otty. Their sleep was only interrupted once by the warmth (on the hottest night of June, so perhaps not the fairest test) but it’s worth noting if you’re prone to overheating at night.

That said, if you find the mattress to be either a little too warm or too soft for your liking, Emma will send you a firm comfort layer for free. It slots inside your mattress cover, on top of the foam layers, and prevents you from sinking into the mattress – helping you stay cooler in the process. (Also, if youdooverheat at night, it’s worth investing in the best duvet for regulating your temperature, too.)

Emma Original mattress: price

At full price, the Emma Original is priced extremely competitively within the bed-in-a-box market, either matching or coming in cheaper than most of its rivals in most sizes. Officially, a single Emma mattress costs £429; a double £649; a king £699; and a super king £799.

Is The Emma Mattress Still A Best Buy In 2020?

It wasn’t long ago that I was researching mattresses in the UK market when I came across a brand name that popped out at me for some reason. There are plenty of new upstarts appearing and then disappearing all too often, but the reason why this one caught my attention was because I had seen it some time ago and dismissed it for another one of those soon-to-disappear mattress brands. I was obviously wrong because here I was again, this time much more intrigued, flicking through every page of their website and analyzing every layer of their mattress.

As the title of this review would suggest, it was Emma Mattress that caught my eye. A few weeks later, I managed to get my hands on one. I couldn’t let the opportunity pass up on reviewing for myself aWhich? Best Buy (Mattresses June 2017). Read on for all the details or click the button below to check out the latest price.

Table of Contents

Emma Mattress Review

Established since 2015, Emma is a UK based company who work with leading manufacturers to produce the Emma Mattress, and Pillow too. The mattress is assembled in Derby, and so far appears to have one mattress under its belt and no brick and mortar showrooms. This is the new norm in the current mattress industry, and some of the best in the world have done extremely well using the same modus operandi .

What’s Inside An Emma Mattress?

Before we get into the review, let’s take a look inside the Emma and discuss some of the layers and materials which make up the core of this hybrid mattress.

Every Emma no matter the mattress size you choose will be 10″ thick (25 cm). Essentially it is made up with a mixture of 4 different layers. It has3 layers of foamand1 layer of pocket springs. Here’s how they are arranged, starting from the bottom up:

  • The base layer iscold foam. This is a durable base that provides the counter-pressure whatever your sleeping position. Notice how there are holes across the base. This allows for effective body heat dissipation which ensures a cool night’s sleep. Also, note how each hole has a slit across the width of the mattress. This allows for pressure-relieving support of your lower back and other body parts by helping the high-density foam to contour easily.
  • On top is a layer of traditionalvisco elastic memory foam. This material is good for body contouring and pressure point relief, proving useful for those with bad back issues or other types of joint pain.
  • Then comes the layer of up to 2000pocket springs. If you’re wondering why you cannot see any springs it’s because they are within the border of foam. This is the reason that you cannot see the pocket springs from the side, but can when removing the top layer. This type of spring system is much better than the old Bonnell springs found in cheaper mattresses because they offer better motion isolation, thus making it ideal when sharing the bed.
  • Finally at the top and nearest the sleeper is a specialAirgocell foamlayer. This is an open-pored and breathable type of foam that is supposed to help keep you cool at night and also be an effective motion isolator – Both subjects upon which I will cover in detail below.
  • The grey removable and washable zippered cover is made of 98% Polyester and 2% Elastane and has anti-slip elements at the bottom for added traction when placing on the floor or Divans.

Delivery and Packaging

After a hectic week, I woke up one Friday to an email from UPS regarding my delivery. I was home all day so was patiently waiting for my package to arrive.

Overall, the delivery experience was extremely swift. Within a week the boxed mattress was being pulled off the van and into my hallway by two no-nonsense looking delivery guys. The roll-up and vacuum packed mattress may be boxed and easy to transport compared to a traditional non-rolled type, but boy was this thing heavy (30 kg according to Emma’s mattress spec sheet). UPS didn’t take the package up to my bedroom (I didn’t ask them to, perhaps they would have if asked), but I like to do all my unboxing and some picture taking in the dining room. Luckily my sister-in-law was staying over so we later managed to haul up the rolled mattress (out of the box now) to the bedroom and lay out across my wooden slats. Bear in mind, this is almost certainly a two-person job.

As you can see, somewhat battered and bruised, the box wasn’t exactly perfect. Luckily the strong plastic vacuum wrapping is extremely good at protecting the mattress from a damaged box, any water seepage or other calamities that may occur during transportation.

Setting It Up

It’s pretty much the same process with the Emma as it is with other bed in a box solutions. In their own words, simply remove Emma from the box, roll out the mattress onto a flat surface (in my case a King size Ottoman bed), and use the enclosed cutter (found stuck on the back of the instruction manual) to gently cut and remove the plastic film. Emma needs only a few hours to breathe and is then immediately ready to be slept on.

This is a process that most people should be familiar with if you have purchased a bed in a box mattress, usually a memory foam or hybrid, within the past 5 years or so. If not, it really is that simple. Please note that when removing the packaging it’s important to use the included tool. The vacuum seal is very tight and using a knife or scissors could damage the mattress.

Not all mattresses are compatible with every type of bed. Luckily Emma will suit almost any bed, including your traditional Divan, slatted beds and even on the floor.

There was some off-gassing which was almost expected given the type of mattress and the fact is was sealed up. Off-gassing isn’t generally a problem, although I have read some 1 or 2 sentence customer reviews in the past for other brands where a perfectly good mattress loses marks for days of off-gassing. With the Emma, the odour wasn’t too strong – I left the bedroom window open for a few hours. That night there was a slight smell remaining but by the following early afternoon, it was gone. That’s approximately 24 hours, which is acceptable.

The mattress actually appeared to fully expand within 15 minutes or so. It was 10″ high and seemed level across the entire surface in no time. However, I was still not prepared to use it without waiting for the advised 3 or 4 hour wait. Even until today the mattress hasn’t gained or lost any height that was achieved within the first 15 minutes of expansion.

The Feel and Sleeping Positions

Emma claims their mattress is for everyone. It is supposed to provide maximum adaptability through their topmost Airgocell ® layer. This is an interesting claim because everyone has different needs. However, it is widely accepted that a majority of people will opt for a medium feel as opposed to a plush or firm when given a choice. The Emma Mattress, in my opinion, is amedium firmness. Simply put, it’s not too hard and not too soft, just right. So far, I have experienced no issues with support or spinal alignment, and four weeks into using I have not developed any aches and pains either.

The decision to place the springs in-between two layers of foam has proven quite effective too. The pocket springs offer some bounce and provide some give for the two outer layers of foam. It also eliminates that stuck or sinking sensation which memory foam can often be too much to handle, but yet the contouring and hugging sensation that memory foam is most famous for is still present.

In terms of sleeping position, I am primarily a side sleeper but also quite often sleep on my stomach. For both of these sleeping positions medium works just fine. Those who specifically need a firm mattress or require added support for back issues may find a medium-firm or firm option much more suited.


I thought to include this section because I can’t stress how much I love the look of this mattress. I have seen some awful looking mattresses in my time. Some are way too bright and colourful whilst others are oddly patterned. In my opinion, the Emma is one of the best looking mattresses I have seen for a while. My wardrobe is full of charcoals and blacks, which is probably why I love the look of Emma so much. Obviously, I had seen it online, but in person, you get a better feel of the quality and design, which all play part in overall aesthetics as well as build quality. I love the grey fabric cover contrasting with the white. The fabric handles add a nice touch whilst also making it easy to transport and move around at a later date if required. Even the tiny logo in a pop of blue finishes things off nicely. It oozes a premium feel almost without trying and pictures certainly don’t do it any justice.

Almost every mattress will usually be permanently covered with bedding and the duvet, but that’s not the point. For me, there is an element of satisfaction knowing that my mattress looks as good as it feels.


In my opinion, most modern mattresses typically last anything between 6-8 years. Any mattress being used longer than this period and I would be surprised if it was offering the same level of support and comfort, no matter what the manufacturer claims. This is obviously great news because most of the best mattress brands are offering between 10-20 year warranty on their products.

Emma are no different. They seem confident enough in their product to offer a 10-year warranty on the dimensional stability and durability of the core materials.

Four Weeks On, And The 100 Night Trial

It’s important to use any new mattress thoroughly before deciding on whether to keep it or not. Getting used to your mattress is key, which is why testing one out for a few minutes in a showroom is generally a fruitless exercise. Emma recommends using their mattress for at least 3-4 weeks before sending it back even though they give you the flexibility of trying it risk-free for 100 nights. Well, I have been using it for 4 weeks now, and can safely say that within a few weeks I had decided this was going to be a keeper. Four weeks in and my mind hasn’t changed and I doubt it will by the end of the 3+ month trial period. For those people who may need more than a few weeks to decide, or have decided already, simply call the customer support team if required within 100 nights – they will pick it up, no questions asked, and issue a full refund.


Mattresses are one of those bulky purchases which not only cost a lot, but for some people are also a pain to choose, buy, and then dispose of when it comes to getting rid of the old one too. Although in-home trials are common and lengthy, the whole process of having to return a mattress and then go through it all over again, until you find the perfect mattress for your needs can be quite a hassle for some. That’s why it’s important to get it right the first time. With the Emma Mattress, I would say this is one of those purchases that for the money is a safe choice and still a “best buy“. Being a mid-range product it isn’t the cheapest on the UK market, but it does perform well enough to warrant a trial at least.

The last mattress I was using before Emma came along was a relatively new high-end 7 zone mattress which was perfect for my needs, and I genuinely thought that I would miss it. But I don’t, and that’s because for this category and price range, so far I am hard pushed to find any negativity to raise about the Emma. If you’re convinced and want to buy one or read more click the button below to check the latest price.

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