How Do Mattress Companies Make Money

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We bought mattresses from 3 different companies online, and here’s what we found

*We ordered mattresses from three companies
*Leesa seemed to be the overall best value

One of the hot trends in home furnishing these days is buying foam mattresses online.

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Companies like Leesa, Casper and Tuft & Needle are three of the biggest in the space. People order them online, and the mattresses get sent to your door, in a giant box, spreading out right before your eyes.

But what’s the deal here? Are these mattresses worth the money? Can you return the mattress if you don’t like it? We checked it out.

We ordered one twin mattress from each of the three companies and considered a few categories: price, comfort and how easy it was to return. All three offer no-hassle returns.

Getting the mattresses

First off: price. Casper was the most expensive at $500. Leesa came in 10 percent cheaper, at $450, because of a coupon given to us automatically during the checkout. Tuft & Needle was much more affordable: only $350 for a twin. In the price department, Tuft & Needle was by far the winner.

The online ordering process was about the same. None of them required us to setup an account, which was good. Basically we just submitted a credit card number and address to order the mattress in a couple minutes. Casper and Tuft & Needle arrived in four days, while Leesa took five days. In our book, that’s pretty much the same, so we considered it a three-way tie.

Once we got the mattresses, we saw they were all similar. All three came in large boxes, and as soon as we opened up the mattresses from the plastic wrap, they all flattened out immediately. Within seconds, they looked pretty close to being flat, and a few minutes later they were almost ready to use.

The companies suggest consumers give the mattresses a day or two to be perfectly ready to sleep on. They have gas that has to dissipate from the inside. When I put my nose down to the mattresses, I could smell some kind of oily scent, but after two days, it was all gone. To be fair, I could barely smell it one day later, only by trying to notice it.

Getting on them

For comfort: This is a personal issue for everybody, so it’s hard to say which one was the best. Personally, I thought the the Leesa and Casper mattresses felt firmer, while the Tuft & Needle seemed a little bouncier. But my body size, shape and weight is probably different than yours — so your own experience would be different.

Because this is a mattress story, we had to do the stereotypical jumping-on-the-bed-with-a-wine-glass-on-it demonstration. First, we tried it with empty wine glasses, to be safe. Only the Tuft & Needle mattress allowed the glass to fall. Leesa and Casper held up the empty glass when I jumped.

Then we filled up the glasses. This is it when it got scary, and real. The Leesa and Tuft & Needle mattresses were able to hold up the full glass, but the Casper saw it spill all over.

Overall for our jumping demonstration, we scored Leesa as the winner, since their mattress was the only one that kept the wine glass up every time.

Getting rid of them

Now, for the returns. We found that you get what you pay for. Remember those wide disparities in price earlier? They seemed to matter here.

Casper was able to get our mattress picked up extremely fast, within just a few days. We had to go back and forth online with a customer service rep explaining why we didn’t want it any more, but for the most part this process wasn’t terrible.

Leesa’s pickup came 10 days after Casper’s. Both Leesa and Casper used the 1-800-Got-Junk service, suggesting that these mattresses were going straight to recycling rather than donation. In the case of the Casper, we did have that giant wine stain on it. Thank goodness there weren’t any questions asked about the state of our returned items.

All three companies say on their sites they will either donate the mattresses or trash them, but in our experience with Casper and Leesa, they’re going right to the dump — without even looking at what the state of the mattress was at pickup.

For Tuft & Needle, however, the return process was more complicated. As of this writing, we are still waiting for the Salvation Army to pick up our mattress, since its earliest scheduled pickup date was several weeks out. That means we’ve had the mattress for almost an entire month now. Despite the delay, we hope this mattress can be given to a person who could use it. The winner in the returns department was Casper, because it was able to get ours taken away the fastest.

In the end, all these mattresses are basically the same. They felt similar, and it was hard to tell one from the other. If we had to pick a single winner, we would go with the Leesa, simply by being pretty good in all our categories. There was no one particular weak point for them that stood out.

What the companies had to say

We reached out to the three companies. When we described our still-ongoing return experience with Tuft & Needle, the company said it was going to improve the way it communicates return options to customers. The company told us it offers several options, including donation.

Our issue was that the wait for a Salvation Army pickup is taking many weeks. Tuft & Needle said if we had told our customer service rep that such a delay was unacceptable to us, it could have sent another pickup service sooner. This option was never specified to us at the time, but it’s something for other customers to consider. It’s possible you can complain more than we did to get better results. As far as why its price was lower than the others, Tuft & Needle said it’s able to keep costs down because it keeps margins as slim as possible, selling the mattress for the price ithas to besold for, not the price itcould besold for.

Casper claimed its mattress was more expensive because of significant differences in the quality of the foam, though it wasn’t clear to me exactly what those differences were. A spokesperson described the foam as "very bouncy, but not too bouncy."

Leesa, similar to the others, described its target customer as anybody who wants to buy a mattress. All three companies agreed on this point, that the mattress-buying customer is not limited by age or geography. People are more comfortable buying online these days, and the generous return policy allows customers to take a chance.

Tuft & Needle and Casper said their return rates were in the single digits, less than 10 percent. Leesa would not say what its return rates were.

The Real Reason There Are So Many Mattress Stores in Your Town

With brick and mortar stores suffering their painful deaths as we speak, have you ever wondered how so many mattress stores manage to survive — or even thrive — when they’re all situated within a five mile radius of one another?

Think about it. A mattress isn’t something you buy every day or even every year. Yet somehow strip malls often include stores devoted to nothing but mattresses. These retail destinations often face one or two other stores selling the exact same thing just a stone’s throw away.

According to one source, there are 9,000 specialty bed and mattress stores nationwide. That’s a lot of stores for something people only purchase every ten years on average. So why are there so many mattress stores, and how do they cut it in today’s world? The answer may surprise you.

1. Mattresses are high-margin items

You don’t need to sell many to make a profit. | vadimguzhva/iStock/Getty Images

In the grand scheme of retail, you don’t need to sell as many mattresses to make a huge profit. At grocery stores, profit margins hover right around 5%. Meanwhile, a $3,000 mattress costs about $300 to make — giving mattress stores a whopping 9,000% profit when they sell one.

Next:This is why you only see one salesperson there all the time.

2. They don’t need many employees

Fewer customers means fewer employees. | JackF/iStock/Getty Images

Unless they’re having an 80% off sale, you won’t typically find mattress store swarming with customers. Less foot traffic means fewer employees, and fewer employees means less overhead for the store.

Plus, the stock isn’t constantly changing like it is at clothing retailers or grocery stores, so it’s cheaper to keep the store stocked.

Next:Here’s the reason online sales aren’t dominating.

3. People want to touch them

People want to know what they’re buying. | Igor-Kardasov/iStock/Getty Images

You may know someone who ordered their mattress online. Companies like Casper and Leesa are popping up left and right, hoping to cut the middleman out of mattress selling and offer mattress-in-a-box offerings at cheaper prices.

But like a few other things, mattresses are a hard sell for the internet. People like to touch them and test them out, which is something they can only do at — you guessed it — brick and mortar mattress stores.

Next:The one place mattress store owners don’t spend money.

4. Stores are their own advertisement

The stores sell themselves. | ablokhin/iStock/Getty Images

Mattress store owners don’t have to spend tons of money on radio or newspaper advertisements or billboards. With their gigantic neon signs lit up 24 hours per day, plus their self-explanatory store names, mattress stores advertise just by existing.

Next:This is the weird thing about competition.

5. They steal each other’s customers

They run lots of sales. | smodj/iStock/Getty Images

Ever notice how McDonald’s usually has two or three other competing fast food restaurants nearby? The concept of multiple mattress stores in a small area is similar.

Once someone decides to buy a new mattress, they usually want to shop around and make sure they’re getting the best deal. Mattress store owners know that shoppers will typically visit several stores before breaking out their credit card. It’s simply a matter of staffing the best salespeople and having the lowest prices in town.

Next:Here’s why so many people buy mattresses at the same time.

6. The recession created demand

During the recession people put off buying mattresses. | Naypong/iStock/Getty Images

Mattresses are expensive. During a recession, people put off buying new mattresses, creating a sort of mattress store boom once the economy started to turn around. This happened between 2008 and 2012, and the bubble resulted in supply meeting demand in the form of more and more mattress stores.

People typically purchase new mattresses when they move or get married, or every eight years on average.

Next:Buying a mattress is special for this reason.

7. People care about mattresses

Quality sleep is important. | sergeyryzhov/iStock/Getty Images

At the end of the day, most people put a lot of thought into purchasing a new mattress. They ask their friends where they bought theirs, they solicit Facebook opinions, they read reviews, they shop around. For such a large, expensive item that you’ll use almost every day, that kind of meticulous planning makes sense.

The reason mattress stores may survive the retail apocalypse is that people care about the product. After all, a good night’s sleep is worth the cost.

Why Are There So Many Mattress Stores in America?

For that matter, why do we have so many stores, period?

Posted Sep 22, 2015

One of my MBA students who recently moved to Houston from Europe was genuinely puzzled by the preponderance of mattress stores she found here. She said that in America, there appear to be more mattress stores than there are Starbucks shops. This means a lot, because Houston alone has 135 Starbucks stores (not counting those in its numerous suburbs). She wondered whether the density of mattress stores indicated something about Americans, mattresses, or something else entirely.

I was mystified by the question. Despite driving past numerous mattress stores regularly, I never considered why they appeared to be popping up like weeds. So after some research and a bit of thinking, here is why I think there are so many mattress stores in America.

The answer can be attributed to at least 4 separate things: the economics of running a mattress store (and a mattress retail chain), the psychology of shoppers’ decision making for mattresses, the release of pent-up demand for mattresses after the recession, and the scale of American retailing.

1. Favorable economics.

Retailing is notorious for wafer-thin profit margins. Grocers, for example, typically earn margins of less than 5%. This is not the case for mattresses. Compared to its listed price, it costs relatively little to make a mattress.Consumer Reportsreports that markups in the 40-50% range are standard in the industry—and once a mattress crosses the $1,000 threshold, markups are even higher. One assessment of a $3,000 mattress found that it cost about $300 to make—an astonishing900%markup.

That is a lot of profit when you consider that the average mattress sold is priced well over $1,000. What’s more, most mattress stores carry very little inventory (they deliver directly from a central warehouse or from the manufacturer) and pay salespeople mainly through commissions. So overhead costs are quite low by retail standards. The result: In a typical strip mall, a store would have to sell fewer than 20 mattresses each month to cover its costs. Beyond that, the store should turn a profit.

Some stores run by national chains may not even need to clear this hurdle. As such chains expand throughout the country, they count on awareness and recognition generated by their stores’ signage and visibility to bring in customers. In fact, each store moonlights as a giant billboard, brightly lit 24 hours a day. Even when some stores in a market remain unprofitable, the chain will keep them open for advertising power.

Finally, stores of the major retail chains tend to cluster together in prominent locations to feed off the increased customer traffic produced by such congregation. (This approach is also used by other retailers; it’s called “agglomeration.") This makes mattress stores appear even more numerous than they actually are.

2. Americans prefer to buy mattresses in a store rather than online.

In colonial America, the bed was considered a family’s most important possession. In a fire, it was the very first item to be moved to safety by firemen. Today, beds (and mattresses) are nearly as important. Most people purchase mattresses rarely—about once every decade—and do so with a lot of thought and effort. After all, most of us spend a greater part of our lives in bed than anywhere else, so it is natural that we would want to choose wisely.

Not surprisingly, unlike sales of clothes and consumer electronics, which have largely migrated online, most Americans still prefer to try out different mattresses and make the purchase in a store. The phenomenon ofshowrooming, in which shoppers try the item in a store and then buy it online from the cheapest e-retailer hasn’t yet hit the mattress industry.

One reason for consumers’ insistence on buying in a store is that each mattress chain commissions unique models from major manufacturer, available only in its stores—and nowhere else. In truth, these models vary only superficially, but the naming differences make it difficult to compare prices and quality across different stores. Also, without truly objective measures of mattress quality, the shopping process is a crapshoot. Should I pick the Dual Effects® gel memory foam from one manufacturer, Posturepedic™ foam from a second, or the SmartClimate™ System with Tempur® foam from a third? (Notice that all the names are trademarked.) Many shoppers find they can’t answer such questions without consultation with a salesperson.

3. The recession created a lot of pent-up mattress demand.

Even though retailers prod us to replace mattresses every eight years, they are durable products, easily lasting 10 years, 15 years, or longer. Unless you are moving out of your parents’ house or returning from an extended world tour, mattresses are also discretionary purchases: You don’thaveto buy a new one. The upshot is that when consumers are in bad financial shape or pessimistic about the future, they postpone mattress-buying, choosing to sleep on the lumpy or stained bed they already have. This happened during the recession of 2008 to 2012, as most Americans concentrated on putting food on the table, paying their rent, and keeping their cars fueled. There was no spare cash for new mattresses.

Further, newlyweds are major mattress buyers, but the recession put the brakes on marriage plans for a lot of people; in fact, many twenty-somethings movedbackinto their parents’ homes rather than moving out. Homeowners also stayed put because they couldn’t sell their houses. So, not surprisingly, mattress sales dried up over the five-year period.

All this changed during the last three years. More people are getting married and having children, forming new households, and moving out on their own or just moving. The pent-up demand created by the recession has freed up, providing momentum to mattress sales. (The nationwide bed bug epidemic which started in 2010, also boosted mattress accessory sales as well as reducing the supply of used mattresses.)

Mattress retailers are responding all over the country by opening new stores to capture these new customers. Some observers argue that we may be heading towards a glut of mattress stores; time will tell if this is true.

4. America doesn’t have too many mattress stores; it has too manystores.

There are three primary reasons why there are so many mattress stores in America:

  • Running a mattress store instead of another type of retail establishment is often more profitable.
  • Mattress stores are not threatened by online shopping to the same degree as other retailers.
  • There was a lot of pent-up demand for new mattresses that is now being released as the economy improves and Americans feel more optimistic about their future.

But I want to make one final point which might explain my European student’s consternation: America has 46 square feet of retail space per capita. The equivalent per capita number in the UK is 9 square feet—less than one-fifth as much. And the U.K. has themostretail space of any country in Europe. So, seen with European eyes, America not only has too many mattress stores, it has too many stores period—from nail salons and donut shops to payday lenders and pharmacies. And, interestingly, it also has too many self-storage facilities. possibly for Americans to store away all those mattresses they are stocking up?

Thanks to Rice MBA student Zara Zain-Emmerson for asking the question.

Update:Freakonomics Radio ran an episode titled "Are we in a mattress-store bubble?" in June 2016. In that radio show, you can listen to me talk about some of the things I wrote about in this post.

I teach core marketing and pricing to MBA students at Rice University. You can find and download a lot of my academic and some of my practitioner-oriented writing at SSRN. If you can’t find something old I have written, shoot me an email and I will send it to you. Some of my writing for managers and business people can be found at HBR.org and I also write a blog called “The Science behind Behavior” on Psychology Today.

You can connect with me on LinkedIn or Facebook, or you can send me an email. All questions, comments, thoughts, and ideas for future blog pieces or academic research projects are welcome.

Mattress Guide

How Mattress Companies Make And Market Mattresses

If you have ever even thought of purchasing a new mattress, you were probably overwhelmed. Shopping for a mattress is one of the most confusing shopping experiences you will encounter. Women might rank jeans and swimsuit shopping as more frustrating, but these purchases don’t carry the same price tag of longevity with them. So we get it. We have been there, we know. This is why we do what we do here at What’s the Best Mattress. We want to make the mattress shopping experience as transparent, as easy, as efficient and as effective as possible. We all sleep and we all want the best sleep possible for every one in our household each and every night. So as you begin this process, you need to know what they are doing. The way the mattress companies market their mattresses greatly effects your shopping experiences.

Warning: this section may anger and frustrate you. It may seem that the mattress industry is deliberately trying to confuse you and make it difficult to comparison shop. But you are an educated consumer who is willing to take the time and energy to research, so don’t get angry or frustrated just yet. Get educated.

Here’s how it works. Each manufacturer will have different levels of mattresses. You will be comparing mattresses between manufacturers as well as mattresses within that manufacturers own stock. For example, Sealy will have different lines of mattresses –as will Spring Air, Serta, Simmons and so on.

SealyPosturepedic
Posturepedic Crown Jewel
Correct Comfort
Spring AirBack Supporter
Back Supporter Four Seasons
Back Supporter LeForma Latex
SertaPerfect Sleeper Super Premium
Perfect Sleeper Ultra Premium
Perfect Sleeper Showcase
Perfect Sleeper Perfect Night
SimmonsBeautyrest Super Premium Series
Beautyrest Ultra Premium Series
Beautyrest World Class Premium Series
Beautyrest World Class Crescendo Collection

Within each line of mattresses, each mattress manufacturer will have different levels often referred to as "Good, Better, Best" labels.

  • Good- Fewer coils, fewer comfort choices, less durability
  • Better- Average coils, full line of comfort choices, average durability
  • Best- High number of coils, full line of comfort choices, high durability

Within each line there are at least three "labels" for you to choose from. One corresponding to "Good", one for "Better", one for "Best". Some manufacturers will have more than one ‘Good’, ‘Better’ or ‘Best’ to make it even more complex. And some brands may even have several intermediate levels.

You can handle all that as you are an educated consumer. You want options; you want choices; you will spend the time and energy to narrow those choices down to the best mattress for you and your needs. Ah, but here’s where it gets tricky.

Similar beds often have different names!

Yes, that means that the same mattress sold in different stores may have different labels. Gulp, how can you contend with that? Read on and be thorough in your research, that’s how.

Notice the example below (of course, these brand and labels have fictional names – this is just an example) Both retailers have the exact mattresses but these retailers have mattresses that have been given different label names. Manufacturers and retailers do this to protect themselves from price shopping. If the consumer is unable to take an ad from one competitor to another, the retailer does not need to compete mattress versus mattress. This is one of the most confusing areas in purchasing a mattress.

BrandLineLabelLevelPrice
TherapedicBack Helper GoldCordobaGood$399
Back Helper GoldPintoBetter$499
Back Helper GoldCadillacBest$599
BrandLineLabelLevelPrice
TherapedicBack Helper GoldSundanceGood$399
Back Helper GoldRegalBetter$499
Back Helper GoldLincolnBest$599
fictional names.

Manufacturers will make different label names geared toward these different types of retailers.

  • Sleep shops
  • Furniture stores
  • Department stores
  • National chain retailers

So what can you do? You have already started by doing your homework. Don’t worry about the names. Find the mattress that is the best for you and get the specs for that model; coil count and gauge, firmness, topping materials, etc, etc, etc. This is the real information that you need. Take that information and shop to find the best deal on the best mattress for you and your family’s needs.

What’s the Best Mattress

Let What’s The Best be your guide to finding the perfect night’s sleep. Learn about the different types of mattresses: memory foam, air mattresses, innerspring, latex mattresses, and water beds. See how they compare with user mattress reviews, and get your questions answered in the mattress forum.

Make money as a bed tester – get paid to sleep!

Wanted: Bed tester, must love sleeping. Apply within.

Is testing beds, while sleeping, something you would love to get paid to do? We took a look at the opportunities in this king-sized sector and so, if you’re interested in getting paid to sleep, here is what you need to know.

The competition is fierce

When luxury bed specialists Simon Horn, makers of the Savior Beds for the Savoy Hotel, asked for participants for their month-long “sleep survey” in 2009, they received 600 applications within 48 hours.

And, when Drew Iwanicki answered NASA’s 2013 advertisement looking for participants to lie in bed for an uninterrupted 70 days, he was one of 25,000 applicants.

What to do:

First, understand the application process. Simon Horn was looking for someone who could help their sales team as well as their customers – the winner Roslin Madigan’s application stood out because of the quality of her writing. And that was what half the job was about – besides sleeping on top of designer mattresses, the winner needed to be articulate and interested in writing about their experience. The strength of Roslin’s cover letter clearly got her noticed.

Being able to write well is something that helps the ‘paid to sleep’ application process (and, frankly, any application process.)

If you need a refresher, check out these two articles:

How much can I make as a bed tester?

Roslin took home £1,000 to sleep in luxury beds every day for a month. No wonder there was so much competition for the position. Keep reading for advice on how to land these king-sized gigs.

Other ways you can make money sleeping

Lying down to advance rocket science

Drew’s application was more of a box-ticking exercise and, as expected, the engineers at NASA were more interested in his physical characteristics than his digital presentation skills. After submitting the initial response, Drew got a follow-up from NASA asking for between 20 and 30 pages of his own, and his family’s, medical history. In short, they basically wanted to know everything about the health of the people whose genes he inherited. NASA then flew him out to Texas for a physical examination.

The health of respondents was clearly something that NASA was serious about. So serious that Drew got $18,000 big ones for his 70 days hard, er… lying down.

Do you need a little motivation to improve your health? Find out how to make money by getting healthy and 10 of the healthiest meals you can make cheaply.

Lying down to advance ordinary science

If you’re able to commit to 3 – 4 overnight studies during a month period then check out the Division of Sleep Medicine at Harvard Medical School. They’re looking for subjects to take part in their sleep research study. The study will take place at the Brigham & Women’s Hospital, and each study has different requirements, but you can make up to $1,050 if selected. They seem to advertise fairly regularly, so see more details, and keep a track on this page.

Steps to landing the job: Reading, writing and… google alerts

Because everyone can (and must) sleep, a bed tester position is not a vacancy that will need a large advertising budget to fill. So, don’t expect it to be advertised. We did some pretty detailed searches on job sites, including Indeed and Gumtree and came up trumps. Google was not much help either – and it is not often that a person gets to say that!

So it is up to you to go out and tell those in the industry, those who would be looking for bed testers – think manufacturers, mattress buyers and review companies – that you are the best person for the job.

And why are you the best sleeper in the business? Because not only can you sleep, but you know your mattresses.

What you need to know: Types of mattresses

It would be a rookie error to term the type of mattress that you were lying on incorrectly. And as there are more than a few types, here is a roundup of the categories:

Hybrid:This type of mattress is made up of more than one specific quality and blends construction methods. Most often they combine a type of foam (memory foam, poly foam, latex foam) and an innerspring system. The foam gives the soft comfort while the springs give the bounce and cooling.

Latex:This mattress is essentially made up of layers of latex foam, which gives a more general hug than memory foam does as it’s more responsive and has better bounce than memory foam on its own. Think of it like a cooler, more bouncy memory foam mattress.

Memory Foam:Think viscoelastic properties. These amazing foam mattresses’ elastic properties mean that the more pressure you place on it, the more it pushes back. So the heavier parts of your body get more support than the lighter parts – but your whole body sinks luxuriously, and consistently, into the mattress and this is what brings the full night’s sleep. If you’re looking for support and comfort you will not go wrong with a good memory foam mattress.

Coils:If you have to have a cool mattress, like a traditional feel, or on a budget – then this mattress type is for you. This style of innerspring mattress has been around for a long, long time and is created by a layer of interconnected springs. They are normally well made and offer a reasonable level of support.

Pillow-Top:The soft upper layer of this style of mattress is supported by an innerspring mattress below. The soft upper layer can be secured or quilted onto the cover of the mattress and gives a softer, more comfortable experience than a traditional coil mattress. It gives a cloud-like feel, that’s cool – so different from the snug warmth that a memory foam mattress provides.

What you need to know: the difference between Firm and supportive

The key thing here is to know that firmness is different from support. You know when you lie on a mattress? That feeling of how much pushback you get from a mattress is described as firmness. Support is how good a mattress design is at keeping your body in the right alignment while you are dreaming. If you have too little support then you can often feel it in aches when you wake up. Another tell of too little support is having a restless night – tossing and turning trying to get comfortable.

Firmness is decided on by the sleeper, so it is a little more difficult to get right. If you are someone who weighs 150lbs then you may think a mattress is medium-firm, but if you’re 100lbs heavier you could well think the mattress is soft.

The catch-all approach by mattress manufacturers is to design for Universal Comfort, which basically meets the needs of almost 80% of people. The neutral-to-medium-firm feeling gives a normally agreeable firmness level with very good support – and is often a mattress that most people will enjoy.

What you need to do next

Why spend the time every day looking for ‘bed tester’ jobs when you can set up a Google alert to ping you when a competition is started, a vacancy is created or a social media post is sent out?

Step 1: Set up a Google alert

Fortunately, this is not a tricky process and once it is set up you can leave it alone to work its magic:

  1. Go to Google Alerts
  2. In the box at the top, enter a topic you want to follow.
  3. To change your settings, click ‘Show Options’. You can change:
    • How often you get notifications
    • The types of sites you’ll see
    • Your language
    • The part of the world you want info from
    • How many results you want to see
    • What accounts get the alert
    • Click Create Alert. You’ll get emails whenever Google find matching search results.

    Step 2: Contact mattress companies and pitch yourself

    Yes, there are firms in the sector and Google is your friend. Create a list of firms, find out who their marketing manager is, and then give them a phone call, introducing yourself and asking for advice on how to go about reviewing their product. Note that this may be unpaid, so try to make sure you are recompensed for your efforts in some shape or form.

    Step 3: Consider writing online reviews

    This is a round-about way to get paid to sleep. Think of it as getting your sleep sponsored by having your mattress provided by brands who want you to write about them. You will need to create a blog, and get writing – if you need help with this check out our helpful guide: How to make money from a blog that will walk you through the steps of creating a blog, deciding what to write about and making sure that people read what you have written.

    Now in the story of Roslin and Drew, Roslin had regular working hours and got to go home each evening. Drew had to lie down for 70 days straight! Now, if you’d rather be Drew (sure, there is a larger paycheque to consider) then perhaps also look at these articles: How to make money with your body and Make money taking part in paid clinical trials.

    Whatever you decide, good luck and sweet dreams!

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